We are looking for a dynamic and results-driven Executive/Senior Executive - Paid Media to join our digital marketing team. The incumbent will be responsible for managing and optimizing paid media campaigns across platforms such as Google Ads, Meta Ads, and other relevant paid media channels. The role will involve multiple projects and executing strategies to drive high-quality traffic, increase conversions, and meet overall marketing goals.

Key Responsibilities

· Campaign Management: Create, manage, and optimize paid media campaigns across Google Ads, Meta Ads (Facebook, Instagram), and other digital advertising platforms to ensure maximum ROI.

· Performance Monitoring: Continuously monitor and analyse campaign performance, adjusting strategies and tactics to meet key performance indicators (KPIs) such as Cost-Per-Click (CPC), Return on Ad Spend (ROAS), and Conversion Rate.

· Budget Management: Oversee the daily and monthly budget of paid media campaigns, ensuring efficient spend and optimal campaign results.

· Audience Targeting & Segmentation: Develop audience targeting strategies, leveraging demographic, geographic, and behavioural insights to optimize ad performance.

· Ad Creative: Collaborate with the creative team to design and test ad creatives, ensuring they align with brand guidelines and engage the target audience.

· Reporting & Analytics: Provide regular performance reports and insights to internal stakeholders, showcasing campaign performance and recommending strategies for improvement.

· Market Research: Stay up to date with industry trends, best practices, and competitor strategies in paid media to continually improve campaign performance.

· A/B Testing: Implement A/B tests for ad copy,



targeting, and landing pages to maximize conversions and performance.

· Platform Expertise: Keep up to date with new features and tools on Google Ads, Meta Ads, and other platforms to improve campaign effectiveness.

Qualifications & Skills

· Experience: Minimum 2 years of experience managing paid media campaigns on platforms like Google Ads, Meta Ads, and other relevant advertising tools.

· Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and other digital marketing tools.

· Analytical Thinking: Strong ability to analyse data, draw insights, and make data-driven decisions to optimize campaigns.

· Communication: This is a client-facing role, hence excellent written and verbal communication skills, with the ability to collaborate across teams, is mandatory.

· Problem-Solving: Strong problem-solving skills with an ability to think critically and adapt to changing priorities.

· Attention to Detail: A keen eye for detail to ensure accuracy in campaign setup, reporting, and optimization.

· Education: A degree in Marketing, Business, or a related field is preferred.

Desirable Attributes

· Experience with tools like SEMrush, Ahrefs, or similar for competitor analysis.

· Knowledge of remarketing strategies and advanced bidding techniques.

· Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Why Join Us?

· Opportunity to work in a dynamic and growing company.

· Prospect to work with top Global brands.

· Collaborative and creative work environment.

· Competitive salary and benefits package.

· Career growth opportunities and training to enhance your skills in digital marketing.

📌 Executive/Sr. Executive Paid Media (Gurugram)
🏢 Digital Obsession Communication
📍 Gurugram