Job Summary

Executive - Social Media - Mumbai, Maharashtra, India. Full time.

Responsibilities

- Social Media Strategy Planning: Develop and execute social media strategies aligned with brand and business objectives.

- Manage content strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.

- Create and maintain monthly content calendars, campaigns, and platform-specific plans.

- Track industry trends, competitors, and emerging formats to identify new content opportunities.

- Content Creation Production: Plan and create engaging content including posts, carousels, reels, short-form videos, stories, and corporate content.

- Manage content from ideation to publishing, ensuring consistency with brand guidelines.

- Plan and coordinate video and reel shoots, including basic production requirements.

- Hands-on familiarity with camera usage, lighting, microphones, and basic production equipment.

- Edit reels and short-form videos using relevant editing tools.

- Strong working knowledge of Canva for social media creatives.

- Brand PR Marketing: Build and maintain a consistent brand voice and digital identity across social platforms.

- Create content around company updates, product launches, events, partnerships, leadership communication, and industry insights.

- Support PR and marketing initiatives through engaging social media communication.

- Trends Innovation: Stay updated with social media trends, formats, algorithms, and audience behavior.

- Identify relevant trending topics, sounds, formats, and conversations.

- Experiment with new content formats to improve reach and engagement.

- Analytics Reporting:



Monitor key metrics such as reach, engagement, follower growth, video views, watch time, and clicks.

- Use social media analytics/reporting tools to evaluate content performance.

- Prepare regular performance reports and provide actionable recommendations.

- Continuously optimize content and strategy based on data and insights.

Requirements

- 35 years of experience in Social Media, Digital Marketing, Content Marketing, or Brand Marketing.

- Strong experience managing Instagram, LinkedIn, and YouTube.

- Proven experience in social media strategy, content planning, and content creation.

- Hands-on experience with reels, short-form video shooting and editing.

- Familiarity with camera equipment and basic video production.

- Proficiency in Canva and video editing tools.

- Solid understanding of social media trends, digital storytelling, and brand communication.

- Experience with social media analytics and reporting tools.

- Excellent communication, creativity, execution, and project management skills.

- Experience in B2B, AdTech, SaaS, or Technology is an added advantage.

- Work Experience: 1+ year.

Job Type

- Full time

Key Skills

- Social Media Strategy

- Content Planning

- Content Creation

- Video Shooting and Editing

- Canva

- Video Editing Tools

- Camera Equipment

- Social Media Analytics

- Brand Voice

Location: Mumbai, Maharashtra, India

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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