Key Responsibilities

1. Campaign Management &
- Execution

- End-to-end management and execution of Quick Commerce digital media campaigns across

Blinkit, Zepto, and Instamart

- Daily optimisation of campaigns including bidding, budgets, keywords, placements, dayparting

and creatives

- Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend,

profitability, and sales

1. Performance Tracking &
- Analytics

- Analyse SKU-wise x platform performance including:

- Sales & revenue

- CTR, conversion rate

- Page views, impressions, and click share

- Conduct root cause analysis for fluctuations in revenue or campaign performance

- Track and report key Quick Commerce performance metrics, including:

- Input metrics

- Performance metrics

- Day-parting performance

- Campaign laddering effectiveness

1. Organic Growth &
- Share of Voice

- Closely track organic rankings and product-level Share of Voice

- Correlate PPC activity with organic rank movement and revenue uplift

- Predict and optimise performance by aligning paid campaigns with organic growth goals

1. Tools &
- Platform Expertise

- Leverage tools such as:

- GobbleCube

- Helium 10

- Amazon PI

- Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick

Commerce advertising ecosystems

1. Strategy, Collaboration &
- Growth Initiatives





- Work closely with the overall growth and category teams to:

- Share insights and performance learnings

- Design and run experiments and tests

- Ensure alignment of PPC efforts with overall business goals

- Drive new ideas and processes for:

- Account structure optimisation

- Keyword strategy development

- Bidding frameworks

- Ad copy and content optimisation

1. Reporting &
- Reviews

- Daily monitoring, optimisation, and reporting of campaign performance

- Prepare weekly and monthly performance reports and present insights to stakeholders

- Conduct internal performance reviews and optimisation planning

Required Skills &

- Qualifications

Mandatory Skills

- Strong communication and stakeholder management skills

- Advanced proficiency in Excel and PPT for reporting and analysis

- Hands-on experience with AMS/Quick Com PPC campaigns &
- GobbleCube

- Experience managing moderate to large-scale PPC accounts

- Solid analytical mindset with problem-solving ability

Preferred Qualifications

- Experience in Beauty &
- Personal Care category

- Prior experience working with Quick Commerce platforms

- Familiarity with demographic performance analysis and optimisation

- Certification in Amazon Marketing Service

📌 Ecommerce Marketing Executive (Ahmedabad)
🏢 Marico
📍 Ahmedabad