Key Responsibilities

Revenue Growth and Business Development

- Develop and execute the sales strategy for Bengaluru and other priority markets.
- Own revenue targets and drive consistent achievement of monthly, quarterly, and annual sales goals.
- Identify and acquire enterprise and mid-market clients across priority sectors.
- Generate business opportunities through networking, referrals, strategic partnerships, outbound prospecting, events, and industry relationships.
- Build a strong and predictable pipeline of qualified opportunities.
- Lead the complete sales cycle—from prospect identification and initial conversations to proposal development, negotiation, and closure.
- Identify opportunities to cross-sell and upsell the agency’s services across existing and new accounts.

Consultative Solution Selling

- Understand prospective clients’ business, brand, marketing, and communication challenges.
- Collaborate with the strategy, creative, video, digital, performance marketing, and client servicing teams to develop relevant solutions.
- Sell integrated agency services, including branding, digital marketing, social media, video production, employer branding, websites, performance marketing, and creative campaigns.
- Lead credentials presentations, discovery meetings, proposal discussions, pitches, and commercial negotiations.
- Position - as a strategic marketing partner rather than only an execution agency.

Sales Function and Team Building
- Establish the sales function, processes, reporting systems, and governance framework for the Bengaluru market.
- Create sales playbooks, prospecting frameworks, proposal standards, qualification criteria, and account prioritisation models.




- Recommend and implement appropriate CRM and sales tracking systems.
- Recruit, mentor, and lead the sales team as the function grows.
- Define individual targets, performance metrics, incentives, and review mechanisms for future team members.
- Build a high-performance culture centred on accountability, collaboration, and customer value.

Market Development and Partnerships

- Develop a strong network among founders, CXOs, CMOs, HR leaders, marketing leaders, and procurement teams.
- Represent the industry events, networking forums, conferences, and business communities.
- Identify strategic partnerships, referral networks, and channel opportunities that can accelerate growth.
- Track industry trends, competitor activity, client requirements, and emerging service opportunities.
- Provide market intelligence that can help refine the agency’s offerings, pricing, positioning, and go-to-market strategy.

Sales Forecasting and Reporting

- Maintain accurate records of leads, opportunities, proposals, closures, and revenue forecasts.
- Present regular pipeline and performance reviews to the Founder and leadership team.
- Monitor key metrics, including pipeline value, conversion rates, average deal size, sales cycle, revenue achievement, and client acquisition cost.
- Ensure commercial discipline, healthy margins, and appropriate payment terms across current engagements.

Key Performance Indicators

- Monthly,



quarterly, and annual revenue achievement
- Value and quality of the qualified sales pipeline
- Number of new enterprise and mid-market clients acquired
- Proposal-to-closure conversion rate
- Average deal size and retainer value
- Sales cycle duration
- Revenue generated from priority service lines
- Client retention, cross-selling, and account expansion
- Accuracy of sales forecasting
- Successful establishment and scaling of the sales team

Required Experience and Qualifications

- 8–12 years of experience in sales, business development, or client acquisition.
- Mandatory experience working with a marketing, advertising, digital, creative, branding, media, or integrated communications agency.
- Demonstrated success in achieving significant revenue targets and closing high-value accounts.
- Strong experience selling integrated marketing, creative, digital, branding, video, or communication solutions.
- Established network among senior marketing leaders, founders, business heads, HR leaders, and other decision-makers.
- Experience managing the complete sales cycle, including lead generation, pitching, proposal development, negotiation, and closure.
- Prior experience building or leading a sales team will be strongly preferred.
- Strong commercial acumen and understanding of agency pricing, margins, retainers, and project-based engagements.
- Excellent communication, presentation, negotiation, and relationship-building skills.
- Ability to operate independently in an entrepreneurial and fast-growing organisation.
- Bachelor’s degree in business, marketing, communications, or a related discipline; an MBA would be advantageous.

📌 Director Sales ( 360 marketing Agency ) (Bengaluru)
🏢 Prefer not to say
📍 Bengaluru