Experience :- 1 to 5 year

Location :- Varachha , Surat

Run our paid user acquisition campaigns across Google Ads, Meta, Unity Ads, Mintegral, AppLovin, TikTok. Support organic growth too. Strategy is set by UA Lead / CMO, you execute it well.

Responsibilities:

- Set up, launch, and optimize campaigns daily
- Manage budgets, bids, geos, audiences, creative rotations
- Track CPI, ROAS, retention, payback period
- Brief the creative team and iterate creatives based on data
- Support ASO (keyword research, store listing optimization)
- Coordinate with Marketing Data Analyst on performance analysis

Must-have skills:

- Hands-on with at least 2 mobile channels (Google UAC, Meta Advantage+, Unity, Mintegral, AppLovin etc)
- Mobile APP UA specifically, NOT e-commerce or lead-gen
- Working knowledge of an MMP (Singular / AppsFlyer / Adjust)
- Grasp of CPI, ROAS, LTV, cohort thinking
- Advanced Excel / Sheets

AI skills we expect:

Use LLMs for ad copy at scale, cohort report drafting, and competitor intelligence. Understanding of ML-powered bidding (tCPI, tROAS, Meta Advantage+).

📌 Digital/ Performance Marketing/UA Associate (Surat)
🏢 Artoon Games
📍 Surat