Job Title: Digital Marketing Specialist

Department: Marketing

Reports To: Marketing Manager / Head of Marketing

Location: In person

Job Summary

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will drive brand awareness, generate leads, and increase online engagement through data-driven strategies and creative content.

Key Responsibilities

- Develop, implement, and manage digital marketing campaigns across SEO, SEM, email, social media, and paid advertising (Google Ads, Meta Ads, LinkedIn Ads)
- Manage and grow the company's presence on social media platforms (Instagram, Facebook, LinkedIn, X/Twitter, etc.)
- Plan and execute email marketing campaigns, including newsletters and automated drip sequences
- Conduct keyword research, on-page/off-page SEO, and monitor website analytics (Google Analytics, Search Console)
- Create and optimize landing pages, ad copy, and creative assets in collaboration with design teams
- Track, analyze, and report on campaign performance (CTR, CPC, ROAS, conversion rates) and provide actionable insights
- Manage marketing budgets and ensure efficient allocation of ad spend
- Stay updated on digital marketing trends, tools, and best practices
- Create engaging Reels and short-form videos for Instagram and YouTube Shorts
- Plan, shoot, and edit videos for the company's YouTube channel




- Suggest and brainstorm creative ideas for marketing campaigns, content themes, and brand storytelling

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, Communications, or related field
- 2+ years of experience in digital marketing (adjust based on seniority level)
- Proficiency in tools like Google Ads, Google Analytics, Meta Business Suite, SEMrush/Ahrefs, and email marketing platforms (Mailchimp, HubSpot, etc.)
- Strong understanding of SEO/SEM, content marketing, and social media strategy
- Hands-on experience with video shooting and editing tools (CapCut, Adobe Premiere Pro, Canva, InShot, etc.)
- Analytical mindset with the ability to interpret data and translate it into strategy
- Excellent written and verbal communication skills
- Creative thinking with a strong eye for trends, storytelling, and content formats
- Knowledge of CRM and marketing automation tools

Preferred Qualifications

- Google Ads/Analytics certification
- Experience with marketing automation platforms (HubSpot, Marketo)
- Familiarity with HTML/CSS for email/landing page tweaks
- Prior experience managing a YouTube channel or content creation portfolio

What We Offer

- Flexible work options
- 3 days in week
- Good Working Enviroment
- Opportunity to Grow

Pay: ₹5,000.00 per month

Benefits

- Adaptable schedule

Work Location: Hybrid remote in Tilak Nagar, Delhi, Delhi

📌 Digital Marketing Specialist (Tilak Nagar)
🏢 CORPIURIS NEXUS
📍 Tilak Nagar