- Lead Generation: Develop and manage end-to-end lead generation funnels across Meta Ads (Facebook/Instagram).
- Campaign Optimization: Monitor daily performance, conduct A/B testing on ad copies/creatives, and optimize for the lowest Cost Per Lead (CPL) without sacrificing quality.
- Content Strategy: Collaborate on (or create) high-converting ad copy and landing page content tailored to financial audiences.
- Analytics & Reporting: Track KPIs provide weekly reports on ROI and lead-to-conversion rates.
- Market Research: Stay updated on financial market trends to ensure ad messaging remains relevant and compliant with platform policies for financial services.
Requirements & Skills
- Experience: Minimum 1 year of professional experience in Digital Marketing.
- Domain Knowledge: (Preferred)
Proven experience in lead generation for Forex, Stock Market, or Financial Services.
- Platform Expertise: Hands-on experience with Meta Ads Manager is essential.
- Technical Skills: Familiarity with landing page builders, and basic graphic design tools (like Canva) is a plus.
- Analytical Mindset: Ability to "read" data and pivot strategies based on what the numbers are saying.
- Communication: Robust written English skills for crafting compelling ad copy.