DIGITAL MARKETING MANAGER

Position: Digital Marketing Manager Real Estate

Department: Marketing

Industry: Real Estate

Employment Type: Full-Time

Experience: 36 Years

Location: Plot No-23, 2nd floor, Dwarka Sector-12B, New Delhi

Reporting To: Director / Management

About the Role:-

We are looking for a result-oriented and experienced Digital Marketing Manager to lead our digital marketing initiatives for real estate projects and strengthen our online presence.

The candidate will be responsible for generating high-quality property leads, managing paid advertising campaigns, improving brand visibility, driving website traffic and optimizing the complete digital lead funnel from enquiry to site visit and booking.

The ideal candidate should have strong hands-on experience in Google Ads, Meta Ads, SEO, Social Media, Lead Generation, CRM, Analytics and Performance Marketing, preferably within the real estate industry.

Key Responsibilities:-

1. Digital Marketing Strategy

- Develop and execute comprehensive digital marketing strategies for residential and commercial real estate projects.
- Plan campaigns according to project objectives, target audience, location and budget.
- Conduct competitor and market research to identify new growth opportunities.
- Develop monthly and quarterly digital marketing plans.

1. Google & Meta Ads

- Plan, launch and optimize campaigns on:

- Google Ads
- Meta Ads Facebook & Instagram

- YouTube Ads

- LinkedIn Ads
- Manage campaign budgets and optimize CPL, CPA, lead quality and ROI.
- Conduct audience, keyword and competitor research.
- Perform A/B testing of creatives, ad copies, audiences and landing pages.
- Manage remarketing and retargeting campaigns.

1. Real Estate Lead Generation

- Generate qualified leads for residential, commercial and luxury real estate projects.
- Develop lead-generation funnels for property enquiries.
- Track the complete funnel: Lead Qualified Lead Site Visit Booking.
- Coordinate with the Sales Team to monitor lead quality and conversion.
- Identify reasons for poor lead quality and implement corrective strategies.

1. Website & Landing Pages

- Manage website content, project pages and landing pages.
- Develop conversion-focused landing pages for individual projects and campaigns.
- Monitor website traffic,



bounce rate and conversion rate.
- Coordinate with developers/designers for website improvements.

1. SEO & Organic Marketing

- Develop and implement SEO strategies to improve organic rankings and traffic.
- Conduct keyword research related to properties, locations and real estate projects.
- Coordinate on-page and off-page SEO activities.
- Monitor Google Search Console and Google Analytics performance.

1. Social Media Marketing

- Manage the company's presence across:

- Instagram

- Facebook

- LinkedIn

- YouTube

- Google Business Profile
- Create and manage monthly content calendars.
- Plan content around property launches, project highlights, offers, customer testimonials and market updates.

- Monitor engagement, reach, followers and enquiries generated through social media.

1. CRM & Lead Nurturing

- Ensure digital leads are properly captured and assigned through the CRM.

- Track lead status and sales-team follow-up.
- Develop remarketing and lead-nurturing campaigns through WhatsApp, Email and SMS.
- Analyze lead sources and identify the highest-performing channels.

1. Analytics & Reporting

- Track and report:

- Total Leads

- Qualified Leads

- Cost Per Lead (CPL)

- Cost Per Qualified Lead

- Site Visits

- Booking Conversions

- Campaign Spend

- Conversion Rate

- ROI / ROAS
- Prepare daily/weekly/monthly marketing MIS reports.

- Present campaign performance and recommendations to management.

1. Creative & Content Coordination

- Coordinate with Graphic Designers, Video Editors, Content Writers and external agencies.
- Develop requirements for property creatives, videos, reels, banners and advertisements.

- Ensure all marketing communication maintains consistent brand positioning.

1. Team & Agency Management

- Manage internal digital marketing resources and external agencies, wherever applicable.




- Set campaign targets and monitor performance.
- Ensure campaigns and marketing activities are delivered within deadlines.
- Stay updated with the latest digital marketing, AI and real estate marketing trends.

Required Skills

-

- Strong hands-on knowledge of Google Ads & Meta Ads.
- Excellent understanding of Real Estate Lead Generation.
- Knowledge of SEO, SEM and Social Media Marketing.
- Strong understanding of marketing funnels and conversion optimization.
- Experience with CRM and lead-management systems.
- Knowledge of GA4, Google Tag Manager, Meta Pixel and UTM tracking.
- Strong analytical and reporting skills.
- Good understanding of landing pages and conversion rate optimization.
- Excellent communication and coordination skills.
- Ability to manage marketing budgets.
- Strong target-oriented and ROI-driven approach.
- Knowledge of AI tools for content creation, research and marketing automation is an advantage.

Educational Qualification:

-

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication or a related field.
- Digital Marketing certifications will be an added advantage.

Experience:

- 36 years of relevant experience in Digital Marketing, with preference given to candidates who have worked in:-

- Real Estate
- Property Consultancy
- Real Estate Developer
- Construction
- Luxury Real Estate
- Property Investment

Key Performance Indicators (KPIs) The candidate will be evaluated on:-

Lead Generation | Lead Quality | CPL | Qualified Leads | Site Visits | Booking Conversion | ROI/ROAS | Website Traffic | Social Media Growth | Campaign Performance

Preferred Candidate Profile:-

We are looking for someone who is hands-on and performance-driven, not just someone who coordinates with agencies.

The ideal candidate should be able to independently understand a campaign, launch it, monitor the numbers, optimize the campaign and explain how digital leads are ultimately contributing to site visits and property sales.

What We Offer:-

- Market-competitive salary
- Performance-Based Incentives
- Growth Opportunities
- Exposure to Premium Real Estate Projects
- Dynamic & Target-Oriented Work Environment
- Opportunity to build and lead digital marketing initiatives

📌 Digital Marketing Manager (Delhi)
🏢 AWC Realty
📍 Delhi