Digital Marketing Lead (Gurugram)

Digital Marketing Lead (Gurugram)

02 Sep
|
GoldSpot
|
Gurugram

02 Sep

GoldSpot

Gurugram

Job Overview

We are looking for a creative and results-driven Digital Marketing Manager / Social Media Manager & AI Video Creator with 4+ years of experience in digital marketing, social media management, content creation, and AI-powered video production. The ideal candidate will be responsible for developing digital marketing strategies, managing social media channels, creating engaging content, and using AI tools to produce high-quality video content that increases brand awareness, engagement, and leads.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies to achieve brand awareness, engagement, lead generation, and business growth.
- Manage and grow social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Create and manage monthly social media content calendars and campaigns.
- Develop creative posts, reels, stories, short-form videos, and other engaging content.
- Use AI video generation and editing tools to create qualified marketing videos, promotional content, reels, and advertisements.
- Write engaging captions, ad copy, scripts, and social media content aligned with brand guidelines.
- Plan and execute paid social media and digital advertising campaigns.
- Monitor campaign performance and analyze key metrics such as reach, engagement, leads, conversions, CPC, CTR, and ROI.
- Conduct competitor, audience, and market research to identify new content and marketing opportunities.




- Collaborate with graphic designers, content writers, sales teams, and other departments to execute marketing campaigns.
- Stay updated with the latest social media trends, digital marketing strategies, AI tools, algorithms, and content formats.
- Experiment with new AI tools and technologies to improve content quality and marketing efficiency.
- Prepare regular performance reports and provide actionable recommendations for improving campaigns.

Required Skills
- 4+ years of experience in Digital Marketing and Social Media Management.
- Strong knowledge of social media marketing, content marketing, and digital advertising.
- Hands-on experience with AI video generation and AI-powered content creation tools.
- Good understanding of platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Experience in creating Reels, Shorts, promotional videos, and social media creatives.
- Knowledge of Meta Ads, Google Ads, SEO, and digital marketing analytics.
- Strong copywriting and communication skills.
- Ability to understand social media analytics and campaign performance.
- Creative mindset with strong attention to detail.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong understanding of current social media trends and audience behavior.

Contact - (phone hidden) Pay: ₹40,000.00 - ₹55,000.00 per month

Experience

- Digital marketing: 4 years (Required)

Work Location: In person

📌 Digital Marketing Lead (Gurugram)
🏢 GoldSpot
📍 Gurugram

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