Key Responsibilities

- Develop and execute digital marketing strategies for the company’s IT products and solutions.
- Plan and implement SEO strategies to improve website rankings, organic traffic, and product visibility.
- Conduct keyword research, competitor analysis, and search-intent analysis.
- Manage on-page, off-page, and technical SEO activities.
- Create and implement lead-generation campaigns for the company’s products and services.
- Identify potential customer segments and develop strategies to attract qualified leads.
- Manage landing pages, contact forms, lead magnets, email campaigns, and other lead-generation channels.
- Coordinate with the sales and product teams to ensure effective lead follow-up and conversion.
- Develop brand-marketing strategies to improve awareness, credibility, and market positioning.
- Maintain a consistent brand identity across the website, social media platforms, advertisements, and marketing materials.
- Plan, create, schedule, and manage content for LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
- Create engaging content, including product posts, blogs, case studies, customer success stories, videos, and promotional materials.
- Promote the company’s products through organic and paid social media campaigns.
- Monitor website traffic, search rankings, lead performance,



social media engagement, and campaign results.
- Prepare regular reports and recommend improvements based on marketing data.
- Stay updated with digital marketing trends, SEO algorithm changes, social media trends, and competitor activities.
- Coordinate with designers, content creators, developers, product teams, and external agencies for marketing activities.

Required Skills and Qualifications

- 2–5 years of experience in digital marketing, preferably in an IT, SaaS, or product-based company.
- Strong knowledge of SEO, including keyword research, on-page SEO, off-page SEO, and technical SEO.
- Practical experience in lead generation and digital marketing campaigns.
- Good understanding of brand marketing and brand-positioning strategies.
- Hands-on experience in social media marketing and content planning.
- Familiarity with Google Analytics, Google Search Console, keyword research tools, and social media analytics.
- Excellent written and verbal communication skills.
- Strong analytical, creative, and problem-solving abilities.

How to Apply

Send your resume to [email protected]

Mention “Digital Marketing Executive” in the subject line Join us and be a part of a energetic and growing team!

📌 Digital Marketing Executive (Kochi)
🏢 Tranzmeo
📍 Kochi