Company Description TYC Communication Pvt. Ltd. is one of India’s fastest-growing, NFDC-panelled brand communication agencies, delivering professional excellence to 500+ clients across varied sectors. With over a decade of experience, the company has earned strong trust from government bodies, leading corporations, industry associations, and media organizations.

TYC Communication specializes in transforming complex communication goals into high-impact, high-outreach campaigns backed by strategic alignment, precise execution, and sustainable impact. The team actively leverages AI and advanced digital technologies to create next-generation marketing and communication solutions in a rapidly evolving landscape. Its portfolio includes major national and international events, as well as large-scale government and social initiatives, offering team members exposure to high-stakes, visible projects.

Performance Marketing – Key Responsibilities

- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid media campaigns.
- Drive high-performing lead generation and customer acquisition campaigns focused on conversions and measurable business outcomes.
- Manage Search, Display, Video, Shopping, Remarketing, Retargeting, and Lead Generation campaigns across multiple industries and sectors.
- Monitor and optimize key performance metrics including CPL, CPC, CTR, CPA, ROAS, ROI, and conversion rates.
- Develop audience strategies including targeting, segmentation, lookalike audiences, retargeting, and remarketing to maximize campaign efficiency.
- Manage campaign budgets, conduct A/B testing,



and scale successful campaigns while maintaining profitability and ROI.
- Develop and optimize ad copies, creatives, landing pages, conversion funnels, pixels, UTM parameters, and tracking frameworks.
- Analyze campaign and audience data using GA4, Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, and other analytics tools.
- Collaborate with SEO, Social Media, Content, Creative, and PR teams to build integrated paid + organic growth strategies.
- Manage multiple client accounts, present campaign strategies and performance reports, identify growth opportunities, and stay updated with AI tools, platform trends, automation, and emerging digital technologies.

Qualifications

- Agency EXP is a MUST
- Candidates should possess strong Marketing skills, including campaign planning, audience targeting, and brand positioning.
- Client Management - Candidates should possess effective Communication skills for clear messaging, stakeholder coordination, and presentation of campaign results.
- Candidates should possess Web Analytics skills to track performance, interpret data, and optimize campaigns based on insights.
- Additional beneficial qualifications include familiarity with SEO/SEM, experience with marketing automation tools, and basic knowledge of design principles or creative briefing.
- A bachelor’s degree in Digital Media, or a related field, along with prior experience in digital marketing or agency environments, is preferred.
- Ability to work collaboratively in a rapid-paced setting, strong attention to detail, and a proactive, learning-oriented mindset are highly valued.

📌 Digital Marketing Executive (New Delhi)
🏢 TYC Communication
📍 New Delhi