: Digital Marketing Executive (2 to 3 Years Experience)

Job Title: Digital Marketing Executive

Shift Timing: US Shift 6 PM to 3 AM

Experience: 2 to 3 Years

Job Type: Full-Time

5 Days working -Saturday Sunday Fixed Off

About the Role

We are looking for a creative, analytical, and result-oriented Digital Marketing Executive with 2 to 3 years of experience. The ideal candidate should have strong knowledge of SEO, social media marketing, paid advertising, content marketing, and website analytics. You will play a key role in increasing brand visibility, generating qualified leads, and improving online engagement.

Key Responsibilities

- Execute, and optimize digital marketing campaigns across multiple channels.
- Manage SEO activities including keyword research, on-page SEO, technical SEO, and link-building strategies.
- Create and manage Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other PPC campaigns.
- Develop and schedule engaging content for social media platforms.
- Research competitors and identify recent digital marketing opportunities.
- Manage online business listings and Local SEO activities.
- Stay updated with the latest digital marketing trends, tools, and algorithm changes.
- Leverage AI tools to improve content creation, SEO, ad copy, campaign optimization, and marketing productivity.
- Create AI-generated images and visual assets for social media, blogs, advertisements, and marketing campaigns.
- Utilize AI-powered SEO tools for keyword research, content optimization, competitor analysis, and search performance improvement.

Required Skills

- Strong understanding of SEO (On-Page, Off-Page & Technical SEO)
- Experience with Google Ads and Meta Ads Manager




- Social Media Marketing (Facebook, Instagram, LinkedIn, X)
- Content Marketing and basic copywriting skills
- Keyword research using SEMrush, Ahrefs, Moz, or similar tools
- Landing page optimization and lead generation strategies
- Strong analytical and reporting skills
- Excellent communication and time management skills
- Hands-on experience with AI tools for digital marketing and content creation.
- Ability to use AI tools to generate marketing copy, blog outlines, ad creatives, social media content, and SEO-optimized content.
- Experience using AI-powered image generation tools for creating marketing visuals.

Preferred Qualifications

- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Google Ads and Google Analytics certifications are a plus.
- Experience working with B2B and B2C marketing campaigns.
- Knowledge of Canva, Adobe Photoshop is an advantage.
- Basic understanding of HTML/CSS is preferred.

Key Performance Indicators (KPIs)

- Growth in organic website traffic
- Improvement in keyword rankings
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Social media engagement and follower growth

What We're Looking For

- Self-motivated and proactive professional
- Strong problem-solving and analytical mindset
- Ability to manage multiple projects simultaneously
- Attention to detail and commitment to meeting deadlines
- Team player with excellent collaboration skills
- Passion for learning new digital marketing trends and technologies

This role is ideal for a digital marketer who wants to take ownership of campaigns, work across multiple marketing channels, and contribute directly to business growth.

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