Role & responsibilities

- Plan, execute, and optimize paid campaigns across Google Search Ads and Meta (LinkedIn secondary/primary as applicable) to generate qualified leads.
- Manage and grow Metafrone/Vehicron's presence on LinkedIn and other social platforms, including content calendars and posting cadence.
- Write and optimize website and blog content for SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) so that Vehicron ranks and gets cited across search engines and AI assistants like ChatGPT, Perplexity, and Google AI Overviews.
- Track keyword rankings, organic traffic, and content performance; continuously refine on-page SEO and structured content.
- Design and coordinate marketing creatives (social posts, banners, brochures) in collaboration with design resources.
- Monitor campaign performance (CTR, CPL, CAC) and prepare regular reports with actionable insights.
- Manage email marketing/outreach campaigns and marketing automation tools to nurture leads.




- Coordinate with the sales team to ensure marketing-qualified leads are handed off smoothly.
- Keep the website's meta titles, descriptions, and on-page structure updated and aligned with SEO/AEO/GEO best practices.
- Stay current with digital marketing trends, algorithm updates, and emerging AI search behavior to keep strategy ahead of the curve.

Key Skills

- AEO/GEO (Answer Engine & Generative Engine Optimization) writing and structuring content so it gets surfaced and cited by AI search tools (ChatGPT, Perplexity, Gemini, Google AI Overviews), not just traditional search engines.
- SEO on-page, keyword research, technical SEO fundamentals.
- Paid media Google Search Ads, Meta Ads, LinkedIn Ads
- Social media management & content calendars
- Content writing & copywriting for B2B SaaS
- Email marketing & marketing automation
- Analytics & performance reporting (Google Analytics, campaign dashboards)

📌 Digital Marketing Executive | AEO & GEO (Gurugram)
🏢 Metafrone
📍 Gurugram