About The Opportunity A fast-scaling D2C (Direct-to-Consumer) advisory and growth agency focused on helping global brands penetrate and scale in India, we combine deep local market intelligence with global performance marketing frameworks. Our clients range from Series A startups to international D2C leaders launching in India — and we’re building the next generation of performance engines that drive acquisition, retention, and LTV across Shopify, social commerce, and digital wallets.

Role &

- Responsibilities

- Own full-funnel performance marketing for D2C Shopify brands: from top-of-funnel awareness → mid-funnel conversion → post-purchase retention &
- CLV expansion.
- Design, execute, and optimize paid media campaigns across Meta, Google Ads, TikTok, YouTube, and emerging Indian platforms like Moj &
- Josh.
- Build & refine attribution models using UTM, GA4, and Shopify analytics to map customer journeys and allocate spend for maximum ROAS.
- Lead A/B testing for creatives, landing pages, and offers — scaling winning variants across channels using structured experimentation frameworks.
- Collaborate with UX, content,



and product teams to align marketing messaging with conversion architecture and user psychology.
- Report weekly to clients and leadership with clear KPI dashboards, budget pacing, and forecast-driven recommendations for growth levers.

Skills &

- Qualifications

Must-Have

- Shopify Plus
- Meta Ads Manager
- Google Ads
- GA4
- UTM Tracking
- ROAS Optimization
- A/B Testing
- Customer Journey Mapping

Preferred

- TikTok Ads
- Post-purchase SMS Marketing (Klaviyo, SMSBump)
- India-specific platform experience (Moj, Josh, Flipkart Ads)

Perks &

- Culture Highlights

- Work with international D2C brands scaling into India — early-stage impact with global exposure.
- Fast-paced, data-obsessed culture — your decisions directly move revenue and KPIs.
- On-site collaborative setup in Bangalore with flexible core hours and performance-driven rewards.

Skills: google ads,performance marketing,analytics,google,customer,a/b testing,shopify,d2c,architecture,testing

📌 C Shopify Performance Marketing Manager (Noida)
🏢 Beyond Border Consultants
📍 Noida