02 Sep
|
Champion Infometrics
|
Bengaluru
02 Sep
Champion Infometrics
Bengaluru
Hi,
We have an opening in our company for CTO — ( Campaign Strategy, Deliverability & Growth Engineering)
Parent Company : Champion Info Metrics Pvt Ltd ( 25+ Years Of Existence)
Website : https://www.championinfometrics.com/
Job Location : HSR Layout near silk board (Bangalore)
About the CompanyChampions Group is a diversified business conglomerate with group of companies operating across Real Estate, Tourism, Digital Marketing, Data Sales (DAAS), and other business verticals. At Champions Group, we foster an environment of innovation, collaboration, and professional growth.
Strategic Ownership
1. Omnichannel Campaign ArchitectureDesign, orchestrate, and continuously optimize campaigns across every customer engagement channel:
- Email, LinkedIn, phone, SMS, WhatsApp, and RCS messaging
- Web personalization, website visitor identification, live chat, and AI chatbots
- Paid and organic channels: Google Ads, LinkedIn Ads, Facebook Ads, YouTube, podcasts, and PR distribution
- Webinars, virtual events, and direct mail
- Sales outreach, partner marketing, referral programs, customer advocacy, and community marketing
Own the orchestration logic that decides how these channels work together — not just how each performs in isolation.
2. AI Campaign Intelligence• Build AI systems that determine channel sequencing, message selection, timing, sender, CTA, content format, and follow-up cadence for every prospect
- Design adaptive, AI-recommended engagement journeys rather than fixed, linear sequences — e.g., website visit → LinkedIn connection → executive video → email → remarketing → call → WhatsApp → executive invite
3. Campaign EngineeringBuild reusable, scalable campaign frameworks for:
- ABM, demand generation, product launches, and customer expansion
- Partner recruitment, investor outreach, and recruitment marketing
- Industry-specific campaigns: healthcare, government, hospitality, and real estate
4. Deliverability & Trust EngineeringOwn deliverability and account health across every channel, not just email:
- Email — SPF, DKIM, DMARC, BIMI, IP reputation
- LinkedIn — account health, SSI score, connection acceptance rate
- SMS — delivery rate and carrier reputation
- WhatsApp — quality rating, template approval, conversation windows
- Paid ads — quality score, landing page experience, audience match rate
- Website — page speed, conversion optimization, personalization
5. Customer Journey EngineeringMap and continuously refine the full buyer journey: unknown visitor → intent signal → ICP match → AI score → best channel → personalized outreach → sales engagement → meeting → proposal → customer → expansion → advocate.
6. Intent & Buying Signal IntelligenceIntegrate and act on signals from:
- Website visitors, search intent, and CRM activity
- Email and LinkedIn engagement
- News, hiring signals, funding events, and technology adoption
- Product usage, customer support, event attendance, and webinar participation
- Third-party intent data providers
7. Campaign Automation PlatformOwn the marketing/sales technology stack — CRM, marketing automation, CDP, journey orchestration, AI agents, analytics, personalization, identity resolution, data enrichment, and workflow automation — spanning tools such as Salesforce, HubSpot, Dynamics, Marketo, Pardot, Outreach, Salesloft, Clay, Apollo, n8n, Zapier, Make, Segment, Snowflake, and Databricks, or their equivalents.
8. Growth ExperimentationBuild a culture of continuous testing across:
- Subject lines, AI prompts, landing pages, and CTAs
- Offer positioning, pricing, and channel mix
- Sequencing, frequency, audience segmentation, creative assets, and personalization depth
9. AI PersonalizationEnsure every prospect receives messaging tailored to their company, industry, role, recent news,
technology stack, growth stage, funding, pain points, competitors, hiring activity, website behavior, intent signals, and prior engagement. No two campaigns should be identical.
10. Revenue AttributionMeasure the contribution of every touchpoint:
- First-touch, last-touch, and multi-touch attribution
- CAC and cost per opportunity
- Revenue by channel, campaign, persona, industry, and geography
11. Team LeadershipLead a multidisciplinary team spanning growth engineering, marketing operations, campaign management, deliverability engineering, CRM administration, data and AI engineering, analytics, creative operations, paid media, and sales operations.
Key Success Matrix
Infrastructure Health• Email inbox placement and domain reputation
- WhatsApp quality rating and LinkedIn account health
- Website performance and CRM data quality
Campaign Performance• Campaign ROI, pipeline generated, and meetings booked
- MQLs, SQLs, and opportunity conversion
- Revenue influenced and cost per chance
Customer Engagement• Multi-channel engagement rate and website-to-meeting conversion
- Personalization score and buying-committee coverage
- Journey completion rate and customer expansion rate
Qualification
- 12+ years in growth marketing, marketing technology, or revenue operations leadership, with direct ownership of multi-channel campaign infrastructure
- Proven experience building AI-driven orchestration or personalization systems — not just running campaigns on existing platforms
- Deep, hands-on fluency across the modern GTM stack: CRM, marketing automation, CDP, sales engagement, data enrichment, and workflow automation
- Track record improving deliverability and account health across multiple channels simultaneously, not email alone
- Experience building and scaling cross-functional teams spanning engineering, data science, and marketing operations
- Comfortable operating at the intersection of technology, marketing, sales, and data — not a purely technical or purely marketing background
📌 CTO ( Campaign strategy, Email Deliverability, Growth) - Database company (Bengaluru)
🏢 Champion Infometrics
📍 Bengaluru