Job Role

CRM Manager – Devotee Relations & Repeat Revenue

- Lead the CRM and Devotee Relations Team and manage day-to-day customer relationship activities.

- Allocate leads to team members and monitor lead follow-ups.

- Review call quality and provide regular coaching and guidance to CRM executives.

- Own monthly revenue generated through repeat customers, renewals, and appropriate cross-selling.

- Build and maintain long-term relationships with high-value and overseas customers.

- Personally handle key customer accounts and ensure a high level of customer satisfaction.

- Plan and execute festival and seasonal customer outreach through WhatsApp, phone calls, and email.

- Maintain accurate customer records and ensure complete interaction history is updated in the CRM.

- Handle customer escalations and resolve issues professionally.

- Monitor and report daily and weekly performance metrics, including pipeline, conversions, and follow-up completion.

- Develop and implement SOPs to ensure consistent CRM and customer-management processes.

- Identify opportunities to improve customer retention, repeat bookings, and revenue.

- Ensure the CRM database remains clean, accurate, active, and properly maintained.

Key Performance Metrics

- Monthly revenue.

- Repeat-customer revenue.

- Lead-to-sale conversion rate.

- Follow-up completion.





- CRM data accuracy.

- Customer satisfaction and retention.

Candidate Requirements

- Experience: 5–10 years in CRM, Customer Success, Relationship Management, Inside Sales, or Retention Sales.

- Minimum 2 years of team leadership experience.

- Strong knowledge of CRM software.

- Proficiency in MS Excel or Google Sheets.

- Clear spoken and written English communication skills.

- Comfortable communicating with overseas customers.

- Solid leadership, coaching, and relationship-management abilities.

- Experience in spiritual services, wellness, healthcare, hospitality, education, astrology, or other premium repeat-customer businesses is an advantage.

Required Skills

- CRM Management.

- Customer Relationship Management.

- Customer Retention.

- Team Leadership.

- Inside Sales.

- Repeat Revenue Management.

- Lead Management.

- Cross-Selling.

- Customer Escalation Handling.

- CRM Software.

- MS Excel / Google Sheets.

- English Communication.

- SOP Development.

- Performance Monitoring.

Key Qualities

- Integrity and ownership.

- Empathy and customer-centric approach.

- Strong discipline and follow-through.

- Target-oriented mindset.

- Ability to coach and motivate teams.

- Strong organizational and analytical skills.

📌 CRM Manager – Customer Relationship & Retention (Chennai)
🏢 JobTrade
📍 Chennai