Key Responsibilties:

- Develop creative strategies and advertising angles across Meta, Google, video, and social.

- Define hooks, messaging, storytelling, and creative direction based on customer insights.

- Brief and manage a team of editors, designers, motion artists, photographers, and creators.

- Plan and execute creative testing across concepts, hooks, formats, and variants.

- Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue.

- Build a structured learning system by documenting creative performance and insights.

- Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen.

- Align paid and organic social content to maintain a consistent brand story.

- Plan creative production and asset development around seasonal campaigns and peak periods.

Requirements:

- 4–7 years of experience in a D2C brand or performance agency.

- Robust creative strategy and performance marketing experience.

- Proven portfolio of sales-driven advertising creatives.

- Strong understanding of Meta, Google, video, and social platforms.

- Comfortable with creative performance metrics and data.

- Strong team and creator management skills.

📌 Creative Strategist (Noida)
🏢 The LHR Group
📍 Noida