Role & responsibilities

- Develop performance-focused creative strategies and concepts for Meta, Google, and YouTube.

- Write hooks, ad scripts, and creative briefs and improve hold rate for video creative through iteration.

- Plan and run structured A/B tests on hooks, CTAs, offers, and creative formats (not just audiences or bids).

- Read CTR, hook rate, hold rate, CVR, CAC, and ROAS data and translate it into a specific creative change a current hook, a different opening 3 seconds, a reworked CTA.

- Research competitor creative and consumer-facing trends; bring back winning formats adapted to our brand.

- Brief and collaborate closely with designers and video editors to bring concepts to life — you direct, they execute.

- Preferred: experience with app-installation / UAC campaigns for a consumer mobile app.

Preferred candidate profile

- 4–8 years in Creative Strategy, Performance Creative, or a closely adjacent role (agency or in-house)



— with direct evidence of creative work tied to a metric, not just campaign management.

- A portfolio or work-samples link is required — case studies of creative concepts you developed and what changed (CTR, hold rate, ROAS) when you tested them.

- Comfortable being data-literate, but data isn't your whole job — you use it to make creative decisions, not to run the media buy.

- Strong hands-on familiarity with Meta Ads creative formats specifically (feed, Reels, Stories) — video-first experience is a strong plus.

- Bonus: experience in a consumer app, D2C, or subscription business (astrology, wellness, fintech, edtech-app, OTT) — you understand hook-driven, install-and-convert user journeys.

- Bonus: comfortable using AI tools (ChatGPT, Claude, Midjourney, Runway, etc.) for ideation, scripting, or even rough creative generation.

📌 Creative Strategist(Performance Marketing) (Noida)
🏢 OJAS Softech
📍 Noida