Lead and execute the organization's social media, content marketing, and brand communication strategy across all digital platforms. The ideal candidate should possess strong expertise in social media growth, content planning, brand positioning, storytelling, creative campaign execution, influencer marketing, community engagement, and performance analysis. This role requires creativity, strategic thinking, trend awareness, and the ability to collaborate with design, video, digital marketing, admissions, and leadership teams to build a solid and consistent brand presence.
● Achieve monthly follower growth targets across platforms. ● Increase engagement rate and community interaction. ● Improve organic reach and impressions. ● Deliver consistent content publishing as per calendar. ● Increase video views, watch time, and audience retention. ● Improve website traffic from social media channels. ● Increase brand mentions and share of voice. ● Successfully execute integrated branding campaigns. ● Deliver performance reports with actionable insights. ● Maintain brand consistency across all marketing channels.