Senior Executive - Creative

Key Responsibility Areas

Creative Strategy

- Work with design manager & agency to design and implement a strategic creative plan for each service line and each target audience.
- Work with design manager & agency to define overall creative strategy (brand positioning, storytelling,

visual identity, and competitive advantage) across all digital and offline platforms.
- Creative Formats/Verticals: Blogs, Social Media, Newsletters, Video Campaigns, Marketing Collaterals, and

Website Copy.

Understand the competitive landscape and digital & offline creative market trends.

Media Production & Design:

- Utilize a good working knowledge of video editing to oversee, refine, and produce engaging video content for various campaigns without necessarily needing expert-level editing skills.
- Leverage good graphic design skills to create compelling visual assets, establish brand aesthetics, and guide the creative team.
- Responsible for overall creation, definition & implementation of the content production process and asset management.

Social Media & Audience Engagement:
- Apply a strong understanding of social media platforms to manage channels, engage target audiences, and increase brand visibility.
- Plan to ensure achievement of audience growth and engagement targets, aligning with company marketing policies and strategies.

Creative reports & metrics:
- Prepare and present creative performance & engagement reports and present realistic forecasts to the management team based on past performance data.
- Analyse various social media and lead generation metrics. Present to management and board on insights and overall strategy.

Industry development

- Continually develop knowledge of the digital landscape, social media algorithms, applications, and competition.





Partnership with sales

- Coordinating with the sales team on delivery of sales support materials.
- Provide information on current audience needs, content consumption habits, and industry trends.
- Report on key KPIs related to content reach and engagement to implement a consistent closed-loop between marketing and content creation.

Eligibility

- Qualifications: Bachelors degree in Mass Communication, Journalism, Marketing, or any related creative business course.
- Experience: 4 to 5 years of industry (content creation, digital marketing, or media) experience.

Skills

- Content Industry Experience: Has been successful in content creation, experience and a working knowledge of the digital media industry.
- Video & Graphic Skills: Demonstrates a good, practical grasp of video editing and graphic design to produce and manage multimedia assets effectively.
- Social Media Understanding: Deep understanding of social media platforms, algorithms, community management, and online content trends.
- Communication and people skills - need to be able to communicate all aspects of the content operation to marketing teams & all team members.
- Computer skills - ability to create and maintain content calendars, asset libraries, and performance reports and all Adobe suit, Figma, Canva & Microsoft office software skills.
- Excellent creative and storytelling skills.
- Strong communication and networking skills.
- Positive planning and organisational skills.
- Self-motivation, drive and initiative.
- An outgoing and confident approach.
- Should be energetic, persuasive and well organized and able to demonstrate the ability to conceptualize and deliver engaging content.
- Keen creative sense, with the ability to find innovative, brand-oriented solutions to problems.
- Open to Travel.

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