Key responsibilities● Product content — writing that explains all VisiLean products and platforms, including product descriptions, the full set of content needed for each launch, and updates about new features.

● Customer case studies — study our projects with Customer Success, write the interview scripts, and write the story.

● Sales support material — one-page summaries, product sheets, competitor comparison notes and sales email copy for the India, Europe and Germany sales teams.

● Events and roundtables — taglines, session descriptions, web page copy and post-event summaries for our events and roundtables.

● Webinars — propose webinar topics, and write the content for each one — the written material that supports it, presentation scripts and slide text, and follow-up content afterwards.

● Podcasts — draft the interview questions and running order, and write episode descriptions, show notes and promotional copy.

● Social media copy — write the copy for our social media posts, mainly LinkedIn, against the agreed monthly calendar.

● Industry articles and blogs — regular blog posts and longer articles on Lean Construction, the Last Planner System and BIM, including pieces written for our CEO and senior experts to publish under their own names.

● Award and speaking entries — write our submissions for industry awards and our applications for speaking slots.

● Website,



search and writing standards — website and landing page copy built around an agreed list of search terms; briefing our agency on content and reviewing its drafts; and looking after our style guide, approved product names and agreed key messages.

What we are looking for● 4–6 years of skilled writing experience for business audiences, with at least 2 years in software, technology or another technical or industrial field. Writing for businesses rather than consumers is essential.

● A portfolio showing longer pieces of work — case studies, guides or long articles — as well as sales material.

● A proven ability to work with product and technical experts, draw the detail out of them, and turn it into writing a senior client will actually read.

● Able to write in more than one style: our company voice, pieces published under a senior leader's name, and practical writing for construction professionals.

● Excellent English for UK, European and Indian readers, a working knowledge of writing for search (SEO), and the reliability to meet publishing deadlines.

Experience in construction, engineering, real estate or infrastructure is an advantage, but not a requirement.

What success looks likeSuccess is measured on delivery and on quality. Within the first year we expect content delivered on time and in full against the agreed content calendar, a steady flow of published customer case studies, and every product launch supported with all its content ready on launch day. By the end of month three, our style guide, approved product names and key messages should be written down and in active use across the team.

📌 Content Writer (Ahmedabad)
🏢 VisiLean
📍 Ahmedabad