Aamra is a semi-fine jewelry brand launching in North America — quiet luxury, modern craft, priced $100–450, sitting confidently between disposable fast-fashion jewelry and high-commitment fine jewelry. We are a founding team building from the ground up.

While Aamra is a fresh name in up-to-date fashion, our roots run incredibly deep. Aamra is curated in partnership with Amrapali, a name that has defined fine jewelry craftsmanship for over 40 years.

About the Role

We're looking for a Content Writer who can bring Aamra's jewelry and brand story to life — in words that feel as considered as the pieces themselves. From product descriptions to email campaigns, blog articles, and social captions, you'll shape how a North American audience discovers and falls in love with Aamra. This is a chance to help define the voice of a brand from day one, working closely with a small, founding team where your words will directly shape how customers experience Aamra.

Key Responsibilities

- Write clear, on-brand product descriptions that highlight craftsmanship, materials, and the story behind each piece.
- Create copy for email campaigns, landing pages, blog posts, and social media.




- Collaborate with the Campaign Manager and Performance Marketing Lead on ad copy and creative concepts.
- Define and maintain a consistent brand voice and tone guide across all customer touchpoints.
- Research jewelry trends, gemstone facts, and gifting occasions to inform content calendars.
- Edit and proofread all outgoing content for grammar, clarity, and brand consistency.
- Optimize web and blog copy for SEO best practices.
- Partner with design and social teams to ensure copy and visuals work together seamlessly.

Requirements & Qualifications
- 2+ years of professional copywriting or content writing experience, ideally in e-commerce/D2C.
- Excellent written English with a strong sense of tone, rhythm, and brand voice.
- A portfolio demonstrating product copy, email, or blog writing.
- Working knowledge of SEO writing principles.
- Ability to manage multiple content requests against deadlines, and to work independently in a fast-moving, early-stage environment.

Preferred Skills

- Experience writing for jewelry, fashion, beauty, or luxury brands.
- Knowledge of gemstones, metals, and jewelry-making terminology.
- Comfort building a brand voice from scratch, rather than maintaining an existing one.

📌 Content Writer (India)
🏢 Aamra
📍 India