Company: Khaitan India Ltd.

Location: Vijayawada, Andhra Pradesh

Industry: Ceiling Fans, Home Appliances (SDA) & LED Lighting

Experience Required: 14 to 16 Years

Employment Type: Full-time

Role Overview

Khaitan India Ltd. is looking for an experienced and driven Business Manager based out of Vijayawada to head territorial sales, distribution expansion, and revenue operations across the region.

Important Criteria: This position is strictly open to candidates currently based in or having extensive trade network experience in Vijayawada / Andhra Pradesh, with a mandatory background in Ceiling Fans, Home Appliances, and LED Lighting.The selected skilled will take full charge of primary and secondary sales targets, lead a robust field sales team, and aggressively expand the brand’s footprint across electrical trade, appliance dealer networks, and wholesale channels.

Key Responsibilities

- Sales Targets & Revenue Delivery: Develop and execute sales strategies to achieve monthly, quarterly, and annual targets (volume and value) for fans, appliances, and LED lines.
- Distribution Footprint Expansion: Identify, appoint, and manage high-performing distributors, stockists, and retail counters across Vijayawada, Guntur, Krishna district, and neighboring Andhra Pradesh markets.
- Commercial Governance & Collections: Ensure disciplined credit control, timely payment collections, healthy distributor ROI, and strict adherence to company commercial policies.
- Field Sales Team Leadership: Direct, mentor,



and track Area Sales Managers (ASMs), Territory Managers, and field sales executives to ensure rigorous market coverage and high beat discipline.
- Trade Engagement & Schemes: Plan and roll out dealer schemes, festive campaigns, contractor/retailer engagement programs, and counter-level visibility drives to boost secondary movement.
- Depot & Inventory Coordination: Work closely with the local C&F; depot and logistics teams to ensure accurate inventory forecasting, timely order execution, and zero stock-outs.
- Market Insights: Track competitor activities, pricing trends, trade scheme dynamics, and product performance to provide regular market intelligence to senior management.

Candidate Profile

- Core Domain Experience: 14–16 years of direct channel sales experience strictly in Ceiling Fans, Home Appliances, or LED Lighting. Applicants without relevant industry experience will not be shortlisted.
- Territory Expertise: Deep-rooted, active distributor and dealer relationships in Vijayawada and Andhra Pradesh.
- Commercial Acumen: Strong command over trade pricing, channel margins, scheme costing, and credit risk management.
- Team Management: Demonstrated track record of leading, mentoring, and driving targets through field sales teams.
- Languages: Fluency in Telugu and English is mandatory; working knowledge of Hindi is an added plus.
- Education: Bachelor’s degree in any discipline; an MBA/PGDM in Marketing or Sales is preferred.

📌 Business Manager – Vijayawada (Only Candidates with Ceiling Fan, Home Appliances & LED Sales Background from Vijayawada / AP Apply)
🏢 KHAITAN INDIA
📍 Vijayawada