Business Development Manager

KR Studio

Delhi NCR (field + hybrid) | Full-time | Reports to: Founders (Kafeel Rabbani & Roohi Maryam)

About KR Studio

KR Studio is a creative growth studio helping brands scale through strategy, creativity, technology and AI. We work across branding & identity systems, social media management, video production (brand films, commercials, AI-generated video, motion graphics, 2D/3D animation), pitch decks, print/merchandise design, website & app development support, performance marketing and photo shoots.

Our client roster spans D2C brands, industrial/infrastructure companies and enterprise partnerships including retained clients and with reference relationships including Maersk, Jindal Power, Impossible Foods, BSF, Handicraft Department - J&K; Govt, UNICEF’s Yuwaah, Marks etc.

We’re now building a dedicated business development function to scale client acquisition beyond founder-led sales.

The Role

We’re hiring an experienced Business Development Manager who has specifically sold creative, digital or marketing agency services not general B2B sales and understands the longer, trust-based sales cycle that comes with pitching branding, content and video work to business owners and marketing decision-makers.

You’ll own the full sales cycle: sourcing leads, pitching KR Studio’s services, negotiating scope and pricing and closing retainer or project-based deals with support from the founders on proposals, decks and case studies.

What You’ll Do

- Identify and prospect potential clients across target verticals (D2C brands, industrial/B2B companies and enterprise marketing teams) through field visits, LinkedIn, referrals and your own network
- Pitch KR Studio’s service offerings tailored to each prospect’s actual business needs not a generic deck
- Own the negotiation and closing process for retainer and project-based engagements (typical deal size ₹50,000-₹5,00,000+/month)
- Work with the founders to customize proposals, pricing, and scope for each prospect




- Build and manage a pipeline with transparent tracking of leads, follow-ups, and conversion stages
- Represent KR Studio at industry events, meetups and in-person client meetings across Delhi NCR
- On days not spent in the field, make cold calls to prospective clients and work them through to closure
- Provide market feedback to the founders on pricing, positioning, and service-market fit

What We’re Looking For

- 2-5 years of business development / sales experience specifically at a creative, digital marketing, branding or video production agency, agency-side experience is non-negotiable
- Proven track record of closing retainer or project deals, able to speak concretely about past deal sizes, client types and sales cycle length
- Comfortable pitching intangible, trust-based services (not transactional/product sales)
- Strong communication and negotiation skills; confident presenting to founders/CXOs
- Self-driven, able to build and work a pipeline independently with minimal hand-holding
- Based in or willing to travel across Delhi NCR for field meetings
- Bonus: existing network of business owners/marketing decision-makers in D2C, industrial or enterprise sectors

Compensation Structure Total CTC up to ₹5,00,000 per annum - Fixed + Variable (Incentive-linked)

Total CTC:

Up to ₹5,00,000 per annum (up to ₹3,00,000/year fixed + remainder as variable/commission)

Fixed:

Up to ₹3,00,000 per annum (~₹25,000/month) - finalized based on candidate experience

Variable (Commission):

Up to 15% of the deal value, paid out only once the client meets the retention condition below





Retention-linked commission clause:

Commission on a closed deal is not paid at the point of signing. The deal-closer’s commission (up to 15%) is released only after the client has completed 3 months of active onboarding, structured as follows:

- On signing: No commission payout - deal is logged as “pipeline win,” pending retention
- 3 months from the client’s onboarding date, provided the client is still active and paying: full commission (up to 15% of deal value) released
- If the client churns before completing 3 months from onboarding: No commission is payable on that deal
- For project-based (non-retainer) work, commission is released on full project payment collection rather than the 3-month onboarding milestone, since there’s no ongoing retention to measure

Why this structure: It aligns the BDM’s incentive with bringing in clients who actually stick, not just clients who sign and drop off early while keeping KR Studio’s fixed cost exposure low during the ramp-up period. (Exact fixed CTC number and commission % should be finalized based on the specific candidate’s experience level and negotiation.)

Hiring Process

1. Application review - prioritizing agency-specific BD experience over general sales background
2. Initial screening call - discuss past deals, deal sizes, sales cycle, client types
3. Live pitch exercise - candidate pitches KR Studio back using our materials, to assess how well they translate creative/branding value into a business case
4. Founder interview - vertical strategy discussion (“how would you approach [specific vertical] this month”)
5. Fixed probation period of 3 months from date of joining - a permanent offer letter is issued based on performance evaluation upon completion of probation

Apply if you believe you’re the best fit for this role and can deliver. To apply, write to us at [email protected] or fill out the form: https://forms.gle/bbU4gWy4vHSvSJTN6

📌 Business Development Manager (Delhi)
🏢 KR Studio
📍 Delhi