– BUSINESS DEVELOPMENT COORDINATOR

Please read the complete JD carefully and apply only if you are comfortable with these requirements.

Cold calling and direct cold field visits are mandatory parts of this role (travel is necessary) . Incentives included.

Client Acquisition & Relationship Management

Location: Egmore, Chennai

Company: Digenie

Type: Full-time / On-site

Working Days & Timings: Monday – Saturday, 9:30 AM – 7:00 PM

Applicants outside Chennai should be willing to relocate.

IMPORTANT — READ BEFORE APPLYING

- This is a full-time, on-site and target-driven Business Development role.
- Cold calling and direct cold visits are mandatory parts of this role.
- You will be expected to approach potential clients directly, including companies, restaurants, pubs, hotels, hospitals, clinics, retail businesses, jewellery stores, startups and other relevant businesses.
- Outreach may include cold calls, WhatsApp, email, LinkedIn and physical visits.
- The role has a minimum monthly target for converted, paying clients. Generating leads or meetings alone is not sufficient.
- Regular travel within Chennai for cold visits, client meetings and business development activities will be required.
- Occasional travel to other cities may also be required.
- Please read the complete JD carefully and apply only if you are comfortable with these requirements.

ABOUT DIGENIE Digenie is a digital marketing and business solutions company with over a decade of collective experience, serving businesses across India, the UK, the US and Canada.

Our services include

- Digital Marketing & Social Media
- Creative & Content
- Web & App Development
- Staffing Solutions
- Translation Services
- Data Analytics
- Technology & Business Solutions

We provide customized, research-driven solutions based on each client's requirements and business objectives.

ROLE OVERVIEW

We are looking for a Business Development Associate to identify, develop and convert new business opportunities for Digenie.

You will be involved throughout the process:

Research → Prospecting → Cold Outreach → Requirement Understanding → Meeting → Presentation → Follow-up → Conversion → Relationship Management The role combines direct client acquisition with relationship management. You will be expected to take ownership of prospects from the first approach through to conversion into active, paying clients.

KEY RESPONSIBILITIES

Business Development & Prospecting

- Research potential businesses, industries and markets.
- Identify companies that could benefit from Digenie's services.
- Identify founders, business owners, marketing heads and decision-makers.
- Build and maintain a prospect pipeline.
- Generate opportunities through cold calling, cold visits, WhatsApp, email, LinkedIn, networking, referrals and direct outreach.
- Explore new sectors and channels for client acquisition.





Cold Outreach & Field Business Development
- Make outbound calls to potential clients.
- Introduce Digenie and its services professionally.
- Visit potential businesses directly when appropriate.
- Approach businesses such as companies, restaurants, pubs, hotels, hospitals, clinics, retail outlets, jewellery stores, startups and other relevant businesses.
- Identify decision-makers and initiate conversations.
- Understand whether the prospect has a genuine requirement for Digenie's services.
- Schedule meetings and follow-ups with qualified prospects.

Client Communication & Relationship Management
- Communicate professionally with business owners, founders and decision-makers.
- Understand the client's business, objectives and challenges.
- Identify marketing, technology or business requirements.
- Explain Digenie's services clearly and recommend suitable solutions.
- Build and maintain professional relationships with prospects.
- Follow up consistently and maintain communication throughout the decision-making process.
- Identify opportunities for repeat business, referrals and future requirements.

Meetings & Presentations
- Schedule and attend client meetings.
- Meet business owners and decision-makers in person.
- Present Digenie's services and capabilities.
- Understand requirements during client discussions.
- Prepare or coordinate proposals and presentations with internal teams.
- Participate in pitches, commercial discussions and negotiations when required.

Client Acquisition & Targets
- Take ownership of opportunities from initial contact through conversion.
- Convert qualified prospects into active, paying clients.
- Work towards the minimum monthly converted-client target set by the company.
- Track calls, visits, meetings, proposals, follow-ups and conversions.
- Identify reasons for stalled or lost opportunities.
- Improve conversion through effective prospecting, communication, presentations and follow-up.

Performance incentives may be provided for achieving or exceeding applicable targets, as per company policy.

Market Research

- Research industries, companies and market trends.
- Research potential clients before approaching them.
- Review their websites and social media presence.
- Identify gaps and opportunities that can be discussed with prospects.
- Identify new sectors and businesses for potential acquisition.

Internal Coordination
- Coordinate with Digenie's creative, digital marketing, technology and other teams.
- Communicate prospect requirements accurately.
- Assist with proposals,



presentations and pitches.
- Coordinate internally to obtain information required by prospects.
- Support the transition from prospect to client after conversion.

WHAT WE'RE LOOKING FOR
- Strong verbal and written communication skills.
- Good interpersonal and relationship-building skills.
- Confidence when speaking with business owners and decision-makers.
- Comfortable with cold calling and direct outreach.
- Willingness to conduct cold visits to potential businesses.
- Strong prospecting and lead-generation ability.
- Valuable research and requirement-understanding skills.
- Strong presentation and pitching ability.
- Good follow-up discipline.
- Persistence and determination to convert prospects.
- Ability to handle rejection professionally.
- Good negotiation and persuasion skills.
- Ability to work independently and take initiative.
- Comfortable with measurable targets and performance expectations.
- Comfortable with client meetings and travel.

IDEAL CANDIDATE The ideal candidate:
- Enjoys interacting with people and building professional relationships.
- Is comfortable approaching businesses they have never interacted with before.
- Can confidently speak with founders, business owners and decision-makers.
- Is proactive rather than waiting for leads to be provided.
- Is comfortable with cold calls, cold visits and direct outreach.
- Is persistent and disciplined with follow-ups.
- Can handle rejection without losing motivation.
- Understands a client's problem before recommending a solution.
- Is comfortable presenting and explaining services.
- Is motivated by client acquisition, revenue generation and measurable results.
- Can represent Digenie professionally during meetings and pitches.

QUALIFICATIONS
- Bachelor's degree in Business Administration, Marketing, Commerce or a related field is preferred.
- Prior experience in Business Development, B2B Sales, Lead Generation, Client Acquisition or Relationship Management is an advantage.
- Freshers with strong communication, confidence and interpersonal skills may also be considered.
- Knowledge of digital marketing, web development, technology or B2B services is an advantage.

ROLE EXPECTATIONS Before applying, please ensure you are comfortable with:
- Monday–Saturday, 9:30 AM–7:00 PM
- Full-time, on-site work at Egmore, Chennai
- Cold calling
- Cold visits and direct business outreach
- Speaking with business owners and decision-makers
- Client meetings and presentations
- Regular follow-ups
- Relationship management
- Minimum monthly converted-client targets
- Regular travel within Chennai
- Occasional inter-city travel
- Working with multiple internal teams

Please read the entire carefully before applying. If you are looking for a purely desk-based, administrative, back-office or non-target-driven position, this role may not be the right fit.

📌 Business Development Coordinator (Chennai)
🏢 Digenie
📍 Chennai