Company Description

Heylin Spark is an award-winning global strategic marketing communications firm that helps leading public and private sector organizations manage brand reputation and reach the right audience. With offices in Delhi, Mumbai, New York, and London, the firm is recognized as a preferred branding and marketing partner by government and industry bodies. Led by a Forbes honoree, Heylin Spark has received multiple accolades, including Best Branding & Marketing Agency by the Asia Pacific Chamber of Commerce and Most Preferred Branding & Marketing Agency by the Ministry of MSME, Government of India.

The firm manages over US$ 2 million in annual digital ad spending and is recommended by global leaders, senior executives, and alumni of top universities, offering team members exposure to high-impact international projects.

Role Description

We are looking for a proactive, creative, and execution-focused Brand Manager who can take complete ownership of building brand presence across Social Media, Influencer Marketing, and Public Relations (PR) . The ideal candidate should understand how to build and postion a brand, create visibility, execute impactful campaigns, and work closely with content, design, influencers, AI, and media to turn ideas into measurable results.

Key Responsibilities

Social Media

- Develop and execute social media strategies across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Plan and manage the monthly content calendar.
- Coordinate with designers, video editors and content teams to deliver high-quality content.
- Track social media performance, engagement, reach and growth.
- Stay updated with trends and identify opportunities for viral and high-performing content.

Influencer Marketing

- Identify and build relationships with relevant influencers and creators.




- Plan and execute influencer campaigns from ideation to completion.
- Negotiate commercials, deliverables and timelines with influencers.
- Track campaign performance, reach, engagement and ROI.
- Maintain an organized database of influencers and campaign performance.

Public Relations

- Develop and execute PR strategies to increase brand visibility.
- Build relationships with journalists, publications and media houses.
- Coordinate press releases, media coverage, interviews and brand features.
- Identify relevant media opportunities for the brand and its leadership.
- Track and maintain a record of media coverage and PR results.

Brand Management

- Maintain consistent brand positioning and communication across all channels.
- Develop creative campaigns and brand initiatives.
- Monitor competitors and identify new branding and marketing opportunities.
- Coordinate with internal teams and external agencies/vendors.
- Manage multiple campaigns and deadlines independently.

What We're Looking For

- 3–5 years of experience in Brand Management, Social Media, Influencer Marketing, PR, and Digital Marketing .
- Strong understanding of social media platforms and digital trends.
- Hands-on experience managing influencer campaigns and PR activities.
- Excellent communication and relationship-building skills.
- Strong creative thinking and execution ability.
- Ability to work independently and take ownership.
- Strong organizational and project management skills.
- Ability to use AI tools to create, enhance,



and optimize social media content, campaigns, captions, visuals, and creative concepts.
- Data-driven approach with an understanding of marketing metrics.
- Ability to work in a fast-paced, target-oriented environment.

Preferred

- Experience working with agencies, startups, personal brands, celebrities or public figures.
- Experience managing campaigns with measurable brand or business outcomes.
- Strong understanding of Instagram and LinkedIn.

This is a high-ownership role for someone who wants to build brands, create visibility and see the direct impact of their work . You will have the opportunity to work across social media, influencers, PR and strategic brand campaigns.

Qualifications

- Brand strategy and management skills, including experience in developing positioning, messaging frameworks, and integrated campaigns.
- Marketing and digital communications skills, such as familiarity with social media, performance marketing, and content-driven brand building.
- Analytical and research capabilities to interpret market data, consumer insights, and campaign performance metrics for decision-making.
- Project management and collaboration skills to coordinate cross-functional teams, manage timelines, and deliver quality outputs.
- Strong written and verbal communication skills for presentations, client interactions, and clear briefing of creative teams.
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced certifications in branding or digital marketing are an advantage.
- Prior experience in a branding, marketing, or advertising agency environment, preferably with exposure to global or high-growth brands.
- Ability to work effectively in a hybrid setup from Noida, demonstrating initiative, accountability, and adaptability in a fast-paced setting.

📌 Brand Manager (Noida)
🏢 Heylin Spark
📍 Noida