: Branding Executive

Company: Rama Hospital

Department: Marketing & Branding

Location: Noida Sector- 61/62

Experience: 2 to 5 Years

Employment Type: Full-Time

About the Role

Rama Hospital is looking for a creative and proactive Branding Executive to strengthen the hospitals brand visibility and presence across offline channels. The candidate will be responsible for planning, coordinating, and executing branding activities across the hospital premises, outdoor locations, events, health camp.

Key Responsibilities

1. Branding & Campaign Planning

- Plan and execute branding activities to increase Rama Hospitals visibility and brand recall.
- Develop monthly branding plans based on hospital requirements and marketing objectives.
- Identify suitable locations and opportunities for outdoor and local branding.

1. Outdoor & Offline Branding

- Manage hoardings, banners, standees, posters, brochures, kiosks, signage, wall branding, and other promotional materials.
- Plan and execute branding at strategic locations around the hospital and in target areas.
- Conduct regular site visits to check the condition, visibility, and placement of branding materials.
- Ensure timely replacement or maintenance of damaged or outdated branding materials.

1. Hospital & Internal Branding

- Manage branding requirements within the hospital premises.
- Coordinate branding for departments, OPDs, reception areas, waiting areas, corridors, parking areas, and other patient touchpoints.
- Ensure proper signage and directional branding for better patient navigation.
- Coordinate branding requirements for new departments, facilities, services, and hospital initiatives.

1. Doctor & Department Branding

- Coordinate branding activities for doctors, specialties, departments, and key healthcare services.
- Plan promotional materials for newly joined doctors and new medical services.




- Coordinate with concerned departments to collect accurate information for branding materials.
- Ensure all communication is professionally presented and approved before execution.

1. Events & Health Camps

- Manage branding requirements for health camps, medical camps, awareness programmes, conferences, CME programmes, events, and community outreach activities.
- Coordinate event branding including backdrops, standees, banners, podium branding, certificates, invitations, and promotional materials.
- Ensure branding materials are installed and removed within the required timelines.

1. Vendor Management

- Coordinate with printing agencies, outdoor advertising agencies, branding vendors, fabricators, photographers, and other suppliers.
- Obtain quotations and compare vendor proposals.
- Coordinate production, installation, transportation, and removal of branding materials.
- Ensure vendors deliver work according to approved specifications and timelines.

1. Budget & Cost Management

- Prepare estimated budgets for branding activities.
- Track branding expenses and maintain proper records.
- Ensure branding activities are executed within the approved budget.
- Negotiate with vendors wherever required to achieve cost-effective execution.

Required Skills
- Good understanding of Branding, Marketing, Outdoor Advertising, and BTL activities.
- Strong vendor coordination and negotiation skills.
- Good communication and interpersonal skills.
- Creative thinking and attention to detail.
- Solid execution and coordination abilities.
- Ability to manage multiple branding activities simultaneously.
- Good knowledge of MS Excel and PowerPoint.
- Willingness to travel locally for site visits and branding execution.

Qualifications & Experience
- Bachelors/Masters degree in Marketing, Advertising, Mass Communication, Branding, or a related field.
- 25 years of relevant experience in branding, marketing, advertising, BTL, or healthcare marketing.
- Experience in hospital/healthcare branding will be an added advantage.

📌 Brand Marketing Manager (Noida)
🏢 Rama Medicare
📍 Noida