Are you a digital sales professional who can walk into a boardroom, understand a brand's growth challenges, and walk out with a signed brief?

AdCrest is looking for a Business Development Manager (IM) to drive revenue for our creative and digital vertical.

ABOUT BRANDCREST HOLDINGS

BrandCrest Holdings is a diversified business group building agile, high-impact brands across India's evolving business landscape through two verticals:

→ AdCrest: An ATL-led Integrated Advertising Agency that plans and executes large-scale campaigns across Outdoor, Transit, Cinema, Radio, Retail, and Digital OOH media. When campaigns demand it, AdCrest integrates BajuGali (BTL & on-ground) and TrendLabs (Creative & Digital) under a single campaign ownership model.

→ FinCrest: Financial advisory, tax consulting, virtual CFO & compliance solutions for startups and enterprises.

ROLE DETAILS

? Location: JP Nagar, Bengaluru (On-site)

? Type: Full-Time

? Experience: 3 to 4 years in influencer marketing sales or business development

? Education: Bachelor's / Master's in Marketing, Business, Communications, or a related field

WHAT YOU'LL OWN

ü Client Acquisition:

Identify and target potential clients (brands, D2C companies, agencies) looking for influencer and creator-led marketing solutions. Build a strong pipeline through LinkedIn outreach, email campaigns, and industry-specific targeting.

Develop and execute prospecting strategies within defined market segments and category verticals

ü Consultative Influencer Marketing Selling: Understand clients' business goals, brand positioning, and target audience to identify the right influencer marketing approach.

Offer customized solutions across Influencer Discovery & Vetting, Content Collaborations,



Brand Ambassadorships, UGC (User-Generated Content), Affiliate & Performance-based Influencer Campaigns, and Platform-specific Creator Strategies (Instagram, YouTube, LinkedIn, etc.).

Provide strategic recommendations backed by influencer trends, creator economy insights, engagement analytics, and market data

ü Relationship Building: Build and maintain long-term client relationships through continuous engagement.

Serve as a trusted influencer marketing advisor, conducting periodic campaign performance reviews and proposing upsell opportunities (larger creator rosters, always-on ambassador programs, multi-platform expansion).

Ensure high client satisfaction through proactive communication and timely issue resolution.

ü End-to-End Sales Process Management: Own the full sales lifecycle from lead qualification, needs assessment, and proposal development to pitch, negotiation, and closure.

Coordinate with internal creator/content teams to create data-driven proposals, influencer mapping decks, and performance projections.

Maintain accurate documentation of all sales activities in the CRM

ü Market Research & Competitive Intelligence:

Stay current with influencer marketing trends, creator economy shifts, platform algorithm updates, and emerging content formats. Track rising creators, niche communities,



and category-relevant influencers to proactively pitch fresh opportunities to clients.

Analyze competitive strategies and emerging influencer marketing tools/platforms to provide clients with forward-focused insights

ü Cross-functional Collaboration:

Work closely with the influencer/creator management, content, and account management teams to build holistic influencer marketing strategies. Ensure campaigns align with client goals, whether brand awareness, community building, lead generation, or performance-driven KPIs (reach, engagement, conversions, sales)

ü Sales Targets:

Consistently achieve and exceed individual and team sales targets. Take full ownership of revenue generation and contribute to the company’s business growth.

Requirements

SPECIFICATIONS Qualification: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field

Experience: 2-3 years of experience in sales with a strong focus on digital marketing solutions.

Experience with agencies or Influencer Marketing firms is an added advantage.

WHAT MAKES YOU THE RIGHT FIT

- Excellent communication and interpersonal skills
- Basic knowledge of ATL and BTL advertising services
- Ability to work independently and as part of a team

- Strong customer service mindset

Benefits

WHAT WE OFFER ? ESOPs

?‍? Mentorship from industry leaders

? Versatile working hours

? Health & Accidental Insurance

✈️ Travel & Expense Reimbursement

?️ Compensatory Offs

? Company Retreats & Team Building Events

? Networking & Conference opportunities

? Structured Job Training

☕ Refreshments & Parking

? Open & Transparent Work Culture

? Client Perks & Benefits

📌 BD (Influencer Marketing) (Bengaluru)
🏢 BrandCrest Holdings
📍 Bengaluru