- Plan, execute, and optimize paid campaigns across Meta, Google, and other digital channels for the brand website
- Plan, execute, and optimize PLA ads for Myntra, Nykaa, and Flipkart marketplaces; discuss ROAS and monthly budgets
- Create reports and monitor key KPIs including ROAS, CAC, CPA, CTR, Conversion Rate, and Revenue.
- Coordinate with agencies for Meta, Google, and marketplace advertising, ensuring campaigns align with revenue, ROAS, and budget targets.
- Receive the CRM plan from offline & online. Be the SPOC for all campaign implementation.
- Prepare weekly and monthly performance reports and leverage AI and marketing tools to improve campaign planning, analysis, and marketing efficiency.
- Drive CRM initiatives focused on customer acquisition, retention, repeat purchases, segmentation, and customer engagement.
- Collaborate with SEO,
AEO & GEO teams/agencies to implement SEO strategies, content improvements, and technical recommendations.
- Work with business head to discuss target revenue, target ROAS, chart out marketing calendar and manage campaign budgets and improve marketing efficiency through continuous A/B testing
- Analyze website performance using Google Analytics (GA4), Meta Ads Manager, and Google Ads.
- Coordinate with graphics and marketing team on creatives and follow ups
- Prepare weekly and monthly performance reports with actionable insights.
- Manage the GMB listings and rankings for Hidesign Properties
Contact:
[email protected]
📌 Ast. Manager / Sr. Exec - Performance Marketing (Puducherry)
🏢 Hidesign
📍 Puducherry