Job Summary

Designation: Associate Lead - Market Research

Office Location: Bangalore

Purpose of the Role: To proactively help TVS Motor Company to better integrate with the changing market workplace so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit.

- Key deliverables: i) provide better understanding of consumer needs/segments requirements
- ii) help develop establish stronger brands
- iii) monitor brand performance

Role Description

- Understanding consumer needs/ segments, profile, buying behaviour, trends and requirements

- Determining market potential

- Brand position potential assesments

- Assessing new product concepts

- Assessing new communication concepts

- Price assessments
- Distribution Trade performance assessment




- Monitoring brand performance(profile, portfolio, brand equity, brand usage and service)

Education Qualification

Masters in Business Administration / Graduation preferably in Economics / Psychology / Statistics / Sociology / Commerce or Science/Enginerring

Required Experience

5 to 8 years

Role Details

- Department: BPL (H)
- Section: BPLG - Marketing Research Group
- Location: Bangalore

Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Associate Lead - Market Research (Bengaluru)
🏢 TVS Motor
📍 Bengaluru