Role Summary

We are seeking an experienced and dynamic marketing professional with experience across traditional, BTL, on-ground, brand activation, and digital marketing , preferably within the Heavy Equipment, Industrial, Infrastructure, Engineering, or Hospitality sectors .

The role will be responsible for strengthening brand visibility, driving customer engagement, generating qualified leads, and supporting business growth through a combination of offline and digital marketing initiatives .

The ideal candidate should have strong exposure to trade exhibitions, industry events, dealer branding, site-level activations, print media, social media, digital campaigns, content, SEO/SEM, and performance marketing .

Key Responsibilities

- Develop and execute integrated traditional, BTL, on-ground, and digital marketing strategies aligned with the overall business objectives of the company.
- Plan, manage, and oversee marketing activities across all divisions and business verticals of the company, ensuring each division receives the required marketing support based on its business objectives and target audience.
- Understand the individual requirements of different business divisions and develop division-specific marketing plans, campaigns, and promotional strategies.
- Ensure consistent brand positioning, communication, and visibility across all business divisions and customer touchpoints.
- Plan and manage product demonstrations, dealer activations, site branding, promotional activities, and other on-ground initiatives across relevant divisions.
- Drive BTL and digital campaigns to generate qualified leads, improve brand visibility, and strengthen customer engagement for different business verticals.
- Manage end-to-end participation in trade exhibitions, expos, conferences, industry events, and corporate activations for various divisions.
- Plan and execute print, outdoor, promotional, corporate branding, social media, email marketing, and digital campaigns as per the requirements of each division.
- Manage and monitor Google Ads, Meta Ads, LinkedIn campaigns, SEO/SEM,



website activities, and other digital marketing initiatives.
- Develop and manage social media content calendars, digital promotions, marketing content, creatives, videos, presentations, and marketing collaterals in coordination with internal teams and agencies.
- Work closely with the Sales, Business Development, Operations, and respective division heads to understand business requirements and develop effective marketing initiatives.
- Support different divisions with lead-generation campaigns, product communication, sales collaterals, presentations, promotional materials, and customer engagement initiatives.
- Monitor and analyse marketing performance, lead generation, campaign effectiveness, digital metrics, and ROI across all divisions and recommend corrective actions.
- Conduct market research, competitor analysis, and customer insights for different business verticals to identify new marketing opportunities.
- Prepare and manage overall marketing budgets, including division-wise campaign costs and expenditure tracking.
- Manage vendors, agencies, media partners, event partners, and other external stakeholders, including negotiations, coordination, and performance monitoring.
- Ensure timely and cost-effective execution of marketing initiatives while maintaining brand standards, quality, and timelines.
- Identify opportunities for cross-promotion and integrated marketing initiatives across different divisions of the company.
- Track marketing-generated leads and coordinate with respective teams to ensure effective follow-up, lead nurturing, and conversion.
- Monitor emerging marketing, digital, social media,



and industry trends and recommend innovative strategies to strengthen the company's overall market presence.
- Prepare regular marketing reports, campaign performance updates, and management dashboards covering activities and outcomes across all business divisions.

Key Requirements
- 8+ years of experience in Marketing, Brand Activation, BTL, Traditional Marketing, and Digital Marketing.
- Experience in Heavy Equipment, Construction, Infrastructure, Engineering, Industrial Products, Hospitality, or B2B sectors preferred.
- Strong exposure to trade exhibitions, dealer marketing, site branding, events, print media, and on-ground activations.
- Hands-on understanding of digital marketing, social media, paid campaigns, SEO/SEM, email marketing, and website management.
- Experience in managing Google Ads, Meta Ads, LinkedIn campaigns, or other digital advertising platforms.
- Proven experience in vendor, agency, and budget management.
- Strong understanding of B2B marketing and lead-generation strategies.
- Excellent communication, coordination, negotiation, and interpersonal skills.
- Strong project management and execution capabilities.
- Data-driven approach with the ability to analyse campaign performance, leads, and ROI.
- Willingness to travel for site visits, dealer coordination, exhibitions, and industry events.

Preferred Profile

- Experience managing dealer/distributor marketing networks.
- Strong understanding of B2B customer engagement and industrial buyer behaviour.
- Experience handling both offline and digital marketing campaigns.
- Ability to manage multiple marketing initiatives simultaneously and work with cross-functional teams.
- Strong creative thinking combined with excellent execution skills.
- Highly organized with strong attention to detail, timelines, budgets, and execution quality.
- Comfortable working in a fast-paced setting with a strong focus on business outcomes and lead generation.

How To Apply Share your CV @ [email protected] with the following details: Current Location : Years Of Experience Current CTC :

📌 Assistant Marketing Manager (Mumbai)
🏢 CSML GROUP
📍 Mumbai