Job Title: Digital Marketing Assistant Manager

Experience: 4 – 5 Years

Department: Marketing

Job Summary

We are looking for a creative and results-driven Digital Marketing Coordinator to manage and grow our digital presence across multiple platforms. The ideal candidate will have hands-on experience in social media management, content creation, paid advertising, and influencer marketing, with a strong understanding of customer behavior and digital trends.

Key Responsibilities

- Develop and execute Digital Media Plans aligned with marketing objectives.
- Manage and grow multiple social media accounts across leading platforms.
- Analyze customer behavior and create engaging content to improve reach and engagement.
- Ensure consistent growth in followers, engagement, and brand visibility.
- Plan, execute, and manage influencer marketing campaigns.
- Build and maintain strong relationships with influencers, communities, affiliates, and partners.
- Conceptualize and implement innovative digital marketing campaigns.
- Coordinate with designers to create compelling visual and creative assets.
- Monitor, moderate, and manage integrated in-house digital activities. Handle customer complaints, queries, and feedback across digital platforms.
- Collaborate with various internal departments to ensure campaign alignment.




- Assist in preparing social media performance and analytics reports.
- Plan and execute strategies to drive traffic, leads, and conversions.
- Stay updated with the latest social media trends, tools, and best practices.

Requirements & Qualifications

- Bachelor’s Degree in any discipline (Marketing preferred).
- 4–5 years of experience managing social media accounts for organizations.
- Strong knowledge of major social media platforms and content creation strategies.
- Hands-on experience with social media management and analytics tools.
- In-depth understanding of paid advertising processes (social media ads, targeting, optimization, etc.).
- Excellent verbal and written communication skills.
- Proficiency in English and the local language is mandatory.
- Ability to multitask and manage multiple campaigns simultaneously.
- Strong creative, analytical, and problem-solving skills. Preferred Skills Experience with influencer outreach and collaborations.
- Basic understanding of graphic design and content aesthetics. Knowledge of performance tracking, reporting, and optimization techniques.

Job Types: Full time, Permanent Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits

- Health insurance

Work Location: In person

📌 Assistant Manager - Digital Marketing (Thiruvananthapuram)
🏢 Lulu International Shopping Malls
📍 Thiruvananthapuram