We are hiring for one of our clients, a new hydration drink brand!
Location: Mumbai
Experience Required: 3-5 years in brand marketing, BTL, or campaign management FMCG or consumer brands preferred
CTC: Upto 12 LPA
Key Responsibilities
- Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more.
- Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand.
- Make sure every activation looks the part from the branding setup to how the promoters show up.
- Handle all the Marketing logistics: POS inventory, sampling stock, fabrication, event materials, vendor follow-ups.
- Write post-event reports that are practical photos, metrics, and real learnings.
What We're Looking For
- 3-5 years in brand marketing,
BTL, or campaign management FMCG or consumer brands preferred.
- Some experience with consumer research or market analysis — you don't need to be a data analyst, but you should know how to gather information, make sense of it, and present a clear point of view.
- Good at juggling multiple things at once without dropping any of them.
- Experience working with on-ground agencies, fabricators, and event companies.
- Comfortable with Canva or Adobe Suite for basic edits and asset reviews.
- A strong communicator who works well with both internal teams and external partners.
- Happy to travel to activation sites when required.