AudiencePro is India's leading & trusted consumer intelligence platform helping Advertisers make smarter marketing decisions through data-led audience intelligence to drive business value.
We are looking for a foresighted, energetic and agile professional to join our Audience Planning team.
Key Responsibilities :
- Identify gaps in the audience ecosystem and recommend current opportunities based on consumer behaviour, trends and advertiser needs.
- Track key tentpoles, major events, Indian festivals, seasons and cultural moments and anticipate audience requirements across advertiser categories.
- Build a forward-looking Audience Opportunity Calendar and identify opportunities well ahead of market demand.
- Work with Marketing to roll out audience marketing calendar.
- Work with Sales teams to enroll them on the audience opportunity calendar.
- Work with Product teams to organize segments aligned with the opportunity calendar.
- Democratise audience thinking across Business teams through category insights,
audience ideas and opportunity playbooks.
- Help move the organisation to fastrack forward-looking audience ideas.
What We're Looking For :
- 4-8 years of experience in consumer intelligence, data, audience planning, ad-tech, mar-tech, analytics or a related field.
- Experience working with consumer data, audience segments or data products.
- Strong understanding of how data translates into marketing and advertising solutions.
- Foresighted, curious, commercially minded and solution-oriented.
- Programmatic experience will be added advantage
- Strong communication and stakeholder management skills.
- Energetic, agile and willing to test, learn and move fast.
The Ideal Candidate : Someone who thinks ahead of the brief, understands consumer and category trends, spots audience opportunities early and can turn a business problem into an actionable audience solution.