Job Purpose

Sleepy Owl Coffee is an omni-channel challenger brand on a mission to make India a coffee-drinking country, serving over 5,00,000+ coffee drinkers with a presence across ~6,000 offline stores and a fast-growing footprint on quick-commerce. Backed by marquee investors and mentors including DSG Consumer Partners and Rukam Capital, the company is scaling its digital business at pace.

This is a hands-on execution role supporting the Key Account Manager in building the business on Blinkit and Instamart, two of the fastest growing channels for the brand. The incumbent will run the day-to-day operating rhythm of the account marketing, inventory, cataloging, pricing, and launches and is expected to spot and fix issues before they become problems.

KEY RESPONSIBILITIES

Driving Business

- Own delivery against monthly and quarterly targets for the accounts and drive the actions needed to hit them rather than only reporting on the gap.
- Ensure availability is maintained on all priority SKUs at all times and treat any drop as a business issue to be closed same-day.
- Ensure performance marketing is delivering spends, ROAS, and share of search working together to convert into revenue, not just impressions.
- Connect the levers availability, pricing, content, ads, and promotions to the revenue outcome, and escalate early where a lever is outside their control.

Day-to-Day Business Operations

- Execute the complete day-to-day operations of the q-commerce business on Blinkit and Instamart across on-platform marketing, inventory, cataloging, pricing, and new product launches.
- Monitor product listings and on-platform performance daily, and act on gaps in availability, content, and price before they show up in the numbers.
- Support negotiations with platform teams on placements, promotions, and terms, and carry agreed actions through to execution.

Supply Chain & Forecasting

- Build the monthly sales forecast at a product level and improve forecast accuracy over time.




- Drive efficiency and effectiveness across the supply chain by coordinating with cross-functional teams to deliver on pre-set inventory KPIs.
- Ensure sufficient stock levels with each e-retailer, flagging stockout and overstock risk early.

Reporting & Problem Solving

- Manage the sales administration function and operational performance reporting, streamlining processes and systems wherever possible.
- Capture data from the platforms and build reporting structures and dashboards in agreed formats.
- Run root-cause analysis on performance issues sales drops, availability gaps, pricing errors, ad inefficiency and drive them to closure rather than escalating them unresolved.
- Define the levers of growth for each sub-category and track progress against them.

Stakeholder Management

- Build working relationships with all relevant stakeholders, internal and external, with the aim of driving business.
- Advise senior management on where business relationships can be maximized, backed by data

SKILLS & EXPERIENCE

- Minimum 2 years of experience in E-Commerce or Q-Commerce (mandatory), with flexibility for the right candidate. MBA (Sales & Marketing) optional but recommended.
- Experience either on the e-commerce platform side representing a category or within a category team, or with a digital-first brand handling day-to-day account management.
- Proficient in key account management and on-platform marketing, comfortable managing large datasets and leveraging insights to drive marketing penetration.
- Analytical, with robust Excel skills and a working understanding of how to run an RCA.
- Leadership and influencing skills: identifies, builds and uses a wide network of contacts with people at all levels, internally and externally, and achieves results through a well-planned approach. Initiative and flexibility recognizes the need to adapt to change and implements appropriate solutions; identifies opportunities and recommends or influences change to increase the effectiveness and success of campaigns.
- Attitude and aptitude for sales.
- A team player, comfortable working alongside people from all walks of life

📌 Assistant Key Account Manager (New Delhi)
🏢 Sleepy Owl
📍 New Delhi