Area Sales Manager - Kochi, Kerala

Experience: 6+ Years

Qualification: Graduate; PGDM/MBA preferred

Industry: Paints / Wood Coatings

We are looking for an experienced Area Sales Manager to drive sales growth and manage the overall business operations across the assigned territory. The role involves managing distributors and dealers, leading the sales team, monitoring market performance, and ensuring achievement of business targets.

Key Responsibilities

- Achieve assigned sales targets for volume, value, products, territory, and focus products.
- Identify current markets and business opportunities and ensure effective market coverage.
- Manage and develop distributor and dealer networks to drive sales and business growth.
- Monitor distributor performance, inventory, working capital, receivables, credit limits, and compliance with company policies.
- Ensure timely product delivery, implementation of schemes, and resolution of distributor/dealer issues.




- Track dealer performance and ensure achievement of dealer targets and business objectives.
- Manage slow-moving, damaged, urgent-sale, and discontinued inventory within stipulated timelines.
- Conduct regular market visits and gather insights on customers, contractors, dealers, distributors, pricing, products, and competitor activities.
- Monitor competitor activities and implement appropriate strategies to strengthen the company's market position.
- Lead, train, develop, and motivate the sales team to achieve business targets.
- Ensure timely hiring and onboarding for vacant positions and monitor team performance and attrition.
- Conduct regular business reviews and submit monthly performance reports to senior management.
- Ensure effective use of sales and reporting platforms such as DARPAN, Workozy, and Scorecard.

Share your updated resume at [email protected]

📌 Area Sales Manager (Kochi)
🏢 Spring HR Services
📍 Kochi