SALES DEPARTMENT

Sterling Manufacturing Company is urgently hiring experienced sales professionals to appoint distributors and dealers and expand its sales network across India.

Area Sales Manager (ASM)

Salary: 25,000–35,000 per month plus performance-based incentives

Key Responsibilities

- Appoint distributors and dealers in the assigned area according to the company’s monthly targets.
- Develop sales and expand the distribution network within the assigned location.
- Identify and approach suitable distributors, dealers and channel partners.
- Visit markets regularly and generate recent business opportunities.
- Achieve monthly, quarterly and annual sales targets.
- Manage relationships with appointed distributors and dealers.
- Generate orders and ensure regular business from channel partners.
- Monitor competitor activities, pricing and market demand.
- Ensure timely collection of outstanding payments.
- Submit daily, weekly and monthly sales and appointment reports.
- Coordinate with internal teams for orders, billing and dispatch.

Preferred Experience:
- Experience in area sales, channel sales or distributor development.
- Good knowledge of the assigned local market.
- Proven ability to appoint distributors and dealers.
- Willingness to travel extensively within the assigned area.

Sales Manager (SM) Salary: 15,000–25,000 per month plus performance-based incentives

Key Responsibilities

- Appoint distributors and dealers across assigned territories according to the company’s monthly targets.
- Develop and expand the distributor and dealer network in assigned locations.
- Manage sales operations across multiple territories.
- Guide Area Sales Managers and field sales executives in achieving their appointment and sales targets.
- Set territory-wise distributor, dealer and revenue targets.




- Identify new markets and business-development opportunities.
- Conduct meetings with prospective distributors, dealers and key customers.
- Generate regular orders through the appointed channel network.
- Monitor sales, collections, stock movement and market performance.
- Prepare sales forecasts and periodic management reports.
- Ensure achievement of monthly, quarterly and annual targets.

Preferred Experience:
- Experience in sales management, channel development and team handling.
- Proven distributor and dealer appointment experience.
- Strong negotiation, reporting and leadership skills.
- Ability to manage multiple territories and sales team members.

State Head Salary: 45,000–75,000 per month plus performance-based incentives

Key Responsibilities

- Appoint distributors and dealers across the assigned state according to the company’s monthly targets.
- Build and manage a strong state-wide distribution and dealer network.
- Lead the company’s complete sales operations within the assigned state.
- Develop and execute state-level sales and channel-expansion strategies.
- Manage Sales Managers, Area Sales Managers and field sales teams.
- Allocate location-wise distributor, dealer and revenue targets.
- Review the team’s appointment, order-generation and sales performance.
- Identify high-potential markets and expansion opportunities.
- Manage relationships with key distributors,



dealers and institutional customers.
- Ensure regular orders and business growth through appointed channel partners.
- Monitor sales revenue, collections, stock movement and profitability.
- Analyse competitor activities and recommend suitable market strategies.
- Submit state-level sales forecasts and performance reports to management.
- Ensure achievement of monthly, quarterly and annual state targets.

Preferred Experience:
- Strong experience in state-level sales and distribution management.
- Proven record of appointing distributors and dealers.
- Experience in managing a state-wide sales team.
- Excellent market knowledge, strategic planning and negotiation skills.

Common Candidate Requirements
- Experience in electrical products, electronics, lighting, appliances, consumer durables or a related industry will be preferred.
- Strong knowledge of channel sales and distribution development.
- Proven ability to appoint distributors and dealers in assigned locations.
- Ability to achieve distributor appointment, dealer appointment and sales targets.
- Good communication, negotiation and relationship-management skills.
- Target-oriented and capable of working independently.
- Willingness to travel extensively within the assigned territory.
- Immediate or early joining will be preferred.

The final designation and salary will depend on the candidate’s relevant experience, current compensation, market knowledge, distributor and dealer network, interview performance and suitability for the assigned territory. Job Location: Multiple locations across India

Employment Type: Full-time

Department: Sales and Business Development

Interview Mode: Online

Joining Requirement: Immediate

📌 Area Sales Manager / Sales Manager / State Head (Guwahati)
🏢 Sterling Manufacturing
📍 Guwahati