– Area Sales Manager (ASM) – DSA Channel (Home Loans)

Locations

Mumbai | Pune | Bengaluru | Hyderabad | Gurugram

Employment Type

Full-time | Field Sales

Working Days & Timings

* Monday to Saturday (6 Days Working)

- 10:00 AM – 7:00 PM

Compensation

* CTC: Up to ₹8 LPA (Based on experience, business performance, and interview)

- Candidates should have handled:

Reporting To

Regional Sales Manager

About the Role

We are looking for experienced Area Sales Managers (ASM) to drive business growth for the Home Loans DSA (Direct Selling Agent) Channel across Mumbai, Pune, Bengaluru, Hyderabad, and Gurugram. The ideal candidate will be responsible for recruiting, developing, and managing a high-performing network of DSA partners while driving Home Loan business across the assigned territory. This is a predominantly field-based role that requires strong leadership, partner management, and business development skills.

Key Responsibilities

Sales & Business Development

* Achieve monthly, quarterly, and annual Home Loan sales targets through the DSA channel.

- Drive business growth by maximizing productivity across the assigned DSA network.
- Ensure timely sourcing, processing, and disbursement of Home Loan applications.

DSA Recruitment & Network Expansion

* Identify, recruit, onboard, and activate new DSA partners.
- Expand the DSA network to increase market reach and business opportunities.
- Conduct regular onboarding and product training sessions for new and existing DSA partners.

DSA Relationship Management

* Build and maintain strong relationships with DSA partners to drive long-term business.
- Conduct regular meetings and business reviews to monitor partner performance.
- Resolve partner concerns and provide continuous support to improve productivity.

Lead Generation & Business Conversion





* Work closely with DSA partners to generate quality Home Loan leads.
- Monitor lead conversion ratios and assist partners in closing high-value opportunities.
- Ensure consistent follow-up and customer engagement throughout the sales cycle.

Market Development

* Identify new business opportunities and strengthen market presence.
- Conduct competitor analysis and monitor local market trends.
- Develop territory-specific sales strategies to maximize business generation.

Performance Monitoring & Reporting

* Track daily, weekly, and monthly business performance of DSA partners.
- Review sales MIS, pipeline, and conversion reports.
- Prepare business forecasts and performance reports for senior management.

Cross-Functional Coordination

* Coordinate with Credit, Operations, Underwriting, and Sales Support teams to ensure smooth processing and timely loan disbursement.
- Resolve operational issues impacting customer experience or partner productivity.

Compliance & Documentation

* Ensure all sourced business complies with company policies, regulatory guidelines, and KYC norms.
- Monitor documentation quality and process adherence.
- Identify and mitigate operational and compliance risks.

Candidate Requirements

Experience

* Minimum 5 years of experience in Home Loans, Mortgage Sales, Banking, NBFC, or Financial Services.

- Mandatory experience in DSA Channel Sales and partner management.
- Proven experience in handling DSA networks and driving business growth.

Education





* Bachelor's Degree in Business Administration, Finance, Marketing, or a related discipline.
- MBA will be an added advantage.

Skills Required

* Robust knowledge of Home Loan products, lending processes, and regulatory requirements.
- Excellent DSA partner management and relationship-building skills.
- Proven sales, negotiation, and business development capabilities.
- Strong leadership, coaching, and team management skills.
- Excellent communication, analytical, and problem-solving abilities.

Preferred Candidate Profile

* Candidates currently based in Mumbai, Pune, Bengaluru, Hyderabad, or Gurugram will be preferred.

- Comfortable with extensive local travel and field sales activities.
- Strong network within the DSA ecosystem.
- Age up to 45 years (can be considered up to 50 years for exceptionally strong profiles).

Work Model

* Field + Office (Hybrid Working Style)

- This is primarily a Field Sales role involving regular market visits, DSA partner meetings, customer interactions, and business development activities.

Interview Process

Round 1: Telephonic Screening (HR/Recruitment Team) Round 2: Hiring Manager Interview

- Virtual or Face-to-Face depending on business requirements.
- For Bengaluru, the second round will be conducted Face-to-Face.
- For all other locations, the second round may be Virtual or Face-to-Face based on business requirements.

What We're Looking For

* Strong experience in Home Loan sales through the DSA channel.
- Proven ability to recruit, manage, and grow a high-performing DSA network.
- Consistent track record of achieving sales and business targets.
- Excellent partner relationship management and market development skills.
- Self-driven, result-oriented professional with strong leadership capabilities.

📌 Area Sales Manager - DSA Home Loans (Mumbai)
🏢 Tap Growth ai
📍 Mumbai