BrandBridge Networks Private Limited is a tech-enabled brand-to-market execution platform focused on scaling new-age FMCG brands across premium Stand-Alone Contemporary Trade (SMT) outlets in major Indian cities. For more about us, refer to this website link: www.brandbridge.net
ROLE PURPOSE
Own city-level sales execution, store coverage, and sell-through performance. The ASM is the highest-authority field role in each city and directly determines brand confidence, repeat orders, and the pace of geographic expansion.
KEY RESPONSIBILITIES
- Own city GMV target and sell-through performance across ~450 outlets
- Run daily sales beats through Sales Executive team (~30 SEs)
- Drive replenishment orders – reorder cadence, velocity tracking, stock correction
- Enforce assortment discipline – outlet segmentation drives what goes where
- Execute brand activations as per Brand Activation Calendar and agreements
- Own ongoing in-store marketing activities – sampling, displays, promotions
- Coordinate merchandising and activation execution within the city
- Track and report sell-through velocity, reorder rates, and activation lift at store level
- Manage ~30 Sales Executives – hiring, daily task allocation, performance tracking
- Design and execute beat plans and coverage norms for the city
- Coordinate with BD Manager on store readiness and activation handoff
- Escalate non-compliant stores or underperforming SKUs