- Demand Creation & Market Development
- Plan and execute area-level demand generation activities such as mason meets, contractor meets, site visits, product demos, and local promotions.
- Identify new growth opportunities and untapped markets within the assigned territory.

- Channel Partner Engagement

- Build and maintain strong relationships with dealers, distributors, and stockists.
- Support channel partners with product knowledge, schemes, and visibility programs.

- Influencer Management

- Develop a strong network of contractors, masons, builders, architects, and engineers.
- Conduct training sessions and product awareness programs for influencers.

- Sales Support & Target Achievement

- Work closely with the sales team to drive secondary sales and ensure product availability in the market.
- Assist in achieving monthly and quarterly volume and value targets.

- Market Intelligence & Reporting

- Monitor competitor activities, pricing, and promotional strategies.




- Prepare regular reports on market trends, demand generation activities, and sales performance.

- Brand Visibility & Promotion

- Ensure proper branding and product display at dealer outlets and project sites.
- Implement local marketing campaigns and POS (Point of Sale) material deployment.

- Coordination & Compliance

- Coordinate with internal teams such as logistics, finance, and marketing for smooth execution of activities.
- Ensure adherence to company policies and reporting standards.

- Solid interpersonal and communication skills
- Market development and channel management
- On-ground activation and event execution

- Negotiation and relationship building

- Analytical and reporting skills
- Willingness to travel extensively within the assigned area

📌 Area Demand Generation In-charge (Kolkata)
🏢 Welspun World
📍 Kolkata