Position Title: ARA Mumbai Central Line / Navi Mumbai

Reports to: Senior Area Retail Associate- West

Location: Mumbai

Position Summary

The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. This role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance.

Key Objectives

- Manage day-to-day operations across multiple SIS.
- Track sales KPIs and share performance insights.
- Support SIS teams in achieving sales targets.
- Ensure VM standards and campaign execution.
- Monitor inventory, replenishment, and stock movement.
- Identify stock gaps and support stock balancing.
- Train and coach Retail Associates on selling and product knowledge.

Key Performance Indicators:
- Net Sales
- Brand Ranking at SIS doors
- Brand Desirability,



Store Hygiene, Store Operations
- Training scores, Product Knowledge
- Up scaling Existing Space allocation
- Recent locations in premium Doors

Organizational relationships:
- Internal: Puma Corporate team, Merchandising/ Trading, Projects, Training and HR.
- External: SIS Distributor & Team and Store/SIS Owner, Dept/Floor Manager.

Eligibility Criteria and Functional Competencies Required:
- 2-5 years in retail operations.
- Experience handling multi-store/SIS/LFR or supervisory retail roles is an advantage.
- Field-based role requires daily/weekly travel across assigned stores.
- Flexible hours, including weekends and retail peak seasons.
- Graduate (Preferred: Business, Retail, Marketing).

📌 ARA Mumbai Central Line / Navi Mumbai
🏢 Puma
📍 Mumbai