02 Sep
|
Experis
|
Bengaluru
Job Role AJO Engineer
Position: AJO Engineer
Location: PAN India
Band: B3
Notice Period: Immediate
Position Overview
We are seeking a skilled Adobe Journey Optimizer (AJO) Engineer to design, implement, and optimize customer journey solutions using Adobe Experience Platform (AEP) and AJO. The role involves data modeling, journey orchestration, omni-channel personalization, seamless integration, and collaboration with cross-functional teams.
Key Responsibilities
1. Solution Design and Implementation
- Collaborate with stakeholders to understand business objectives and translate them into AJO solutions.
- Design and implement AJO capabilities, including data ingestion, data modeling, segmentation, and journey orchestration.
- Configure AJO events, triggers, automations, actions, and message delivery channels.
1. Data Management and Integration
- Build and configure data schemas in AEP, including mapping of classes, field groups, identities, and attributes.
- Apply data quality rules, validate data accuracy, and ensure proper data synchronization.
- Leverage AEP APIs and SDKs, including WebSDK, to integrate data from multiple systems.
1. Personalization and Testing
- Build and deploy omni-channel personalization strategies using AJO.
- Implement A/B testing to optimize customer journeys and experiences.
- Create and deliver personalized offers and messages across email, SMS, push notifications, and other channels.
1. Tagging and Analytics
- Utilize Adobe Tagging with WebSDK to track and analyze customer interactions.
- Ensure data classification, retention, and privacy compliance within tagging and analytics workflows.
1. Channel and Email Management
- Design and manage email templates in AJO,
including Email Subdomain delegation and IP warming strategies.
- Set up channel surfaces, IP pools, and perform IP warming activities.
1. Problem Diagnosis and Resolution
- Diagnose, troubleshoot, and resolve technical issues related to AEP and AJO.
- Identify and address data integration and system errors to ensure smooth operation.
1. Collaboration and Enablement
- Work with developers, data engineers, and project managers to ensure successful project delivery.
- Share expertise and provide mentorship to junior team members.
1. Knowledge Sharing and Documentation
- Document best practices for data management, journey orchestration, and personalization.
- Provide training and guidance to internal teams on AJO and AEP functionalities.
Qualifications
Required Skills and Experience
- Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field.
- 3+ years of experience working with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP).
- Strong understanding of data modeling, segmentation, and customer journey orchestration.
- Experience with omni-channel personalization and A/B testing.
- Proficiency in APIs, SDKs, and WebSDK for data streaming and tagging.
- Hands-on experience with email template creation, channel management, and IP strategies.
Preferred Skills
- Experience with analytics platforms such as Google Analytics, Tableau, or Power BI.
- Familiarity with real-time data integration and identity resolution in AEP.
- Knowledge of privacy and data governance standards.
Soft Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Ability to work collaboratively in a cross-functional workplace.
📌 AJO Engineer (Bengaluru)
🏢 Experis
📍 Bengaluru