02 Sep
|
Mascot International Private
|
Mumbai
02 Sep
Mascot International Private
Mumbai
Job Title: Ads Manager – Ecommerce Marketplaces
Location: Mumbai
Experience Required: 3–4 years minimum
Job Summary
We are looking for an Ads Manager – Ecommerce Marketplaces to lead and optimize marketplace advertising across Amazon, Flipkart, and Myntra , along with broader performance marketing initiatives .
The ideal candidate should be hands-on with marketplace ads, keyword strategy, campaign structuring, bid optimization, listing visibility, and performance analysis . This role requires someone who understands how to drive traffic, conversions, and ROAS across ecommerce platforms and can work closely with internal teams to scale brand growth.
Key Responsibilities
- Plan, execute, and optimize advertising campaigns across Amazon, Flipkart, and Myntra
- Manage marketplace ad formats including sponsored products, sponsored brands, display ads, and platform-led promotional campaigns
- Conduct keyword research and search term analysis to improve visibility, ranking, and conversions
- Monitor and improve campaign performance based on ROAS, ACOS/TACOS, CTR, CPC, conversion rate, and sales
- Build campaign structures for product launches, hero SKUs, category growth, and seasonal promotions
- Identify opportunities to improve organic and paid visibility across marketplaces
- Work closely with catalogue, content, and sales teams to ensure ads are aligned with listing quality, pricing, stock availability, and promotions
- Analyze marketplace performance data and generate actionable insights for growth
- Manage budgets efficiently and allocate spends across platforms and campaigns for maximum returns
- Track competition, keyword trends, and category dynamics to refine ad strategy
- Support performance marketing initiatives beyond marketplaces where required
Required Skills & Experience
- Minimum 3–4 years of experience in running and optimizing ads on Amazon, Flipkart, and/or Myntra
- Strong understanding of marketplace advertising dashboards, campaign setup, and optimization levers
- Good expertise in keyword research, search trends, bidding strategy, and ad analytics
- Strong analytical skills with the ability to interpret data and improve campaign performance
- Experience in managing performance-driven budgets and achieving ROAS targets
- Hands-on approach with strong ownership and execution capability
- Familiarity with ecommerce metrics, consumer funnels, and digital marketplace growth strategies
Preferred Profile
- Experience working with consumer brands, beauty, or FMCG categories
- Understanding of listing optimization and marketplace sales dynamics
- Comfortable working in a fast-paced, growth-focused environment
What We Are Looking For
- A highly execution-oriented skilled who understands ecommerce marketplaces deeply
- Someone who can drive visibility, traffic, and sales growth through ads
- A candidate who is equally comfortable with strategy and day-to-day optimization
📌 Ads Manager – Ecommerce Marketplaces (Mumbai)
🏢 Mascot International Private
📍 Mumbai