About the Company
This role at Back Good is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability. You will drive GTM, growth, and brand strategy. You will work cross-functionally with growth, supply, and finance teams to deliver outcomes. You are expected to operate like a CEO for the brand.

About the Role

This role at Back Valuable is not functional. It is full-stack ownership: You will own AOP planning, revenue, margins, and profitability You will drive GTM, growth, and brand strategy You will work cross-functionally with growth, supply, and finance teams to deliver outcomes You are expected to operate like a CEO for the brand.

Responsibilities

P&L; Ownership & AOP Planning:
Own the annual operating plan (AOP) for the brand
Drive revenue, gross margins, and contribution margins (CM1, CM2)
Build and manage monthly phasing (seasonality, spikes, events)
Ensure clear path to P&L; breakeven and profitability

Growth & Revenue Strategy:
Define and execute GTM strategy across D2C (website)
Marketplaces (Amazon, Flipkart, etc.)
Quick-commerce (Blink it, Zepto, etc.) and offline clinics and experience centers
Align with growth teams on: CAC, AOV, retention, and conversion levers
Identify and execute spike opportunities (festive, sale events, launches)

Cross-functional Leadership Work:
Work closely with Growth (performance marketing, CRM)




Marketplace teams (events, scaling)
Supply chain (inventory, availability)
Finance (costs, margins, forecasting)
Drive alignment and ensure execution against targets

Brand & Category Building:
Own brand positioning and category strategy
Identify consumer insights and translate into:
Product direction
Campaigns
Pricing and assortment decisions

Execution & Operating Cadence:
Set weekly and monthly targets
Track performance vs plan and course-correct quickly
Build operating rigor across Revenue tracking
Cost management
Inventory planning

What Success Looks Like

Clear, executable AOP with realistic phasing
Strong revenue growth with improving margins
Achieving or exceeding P&L; breakeven targets
Tight cross-functional alignment and execution
Scalable GTM playbook for the brand

Qualifications

5–10 years’ experience in D2C, e-commerce, or consumer brands

Required Skills

Strong P&L; ownership experience
Deep understanding of:
Growth metrics (CAC, LTV, AOV, retention)
Marketplace + D2C dynamics
Proven ability to scale revenue while improving unit economics
Highly analytical, but equally strong in execution
Comfortable operating in high-ownership, fast-moving environments

I need someone who can also join immediately, or is willing to.

📌 C & Growth Head (Mumbai)
🏢 QI Spine
📍 Mumbai