Key Responsibilities:

- Develop social media plans/calendar, including content strategies and campaigns, with an emphasis on setting strategic goals, developing metrics, defining audiences and identifying key tactical frameworks. Work closely with creative and community management teams to ensure success of social media programs and h creative and community management teams to ensure success of social media programs and initiatives.

- Analyze current-state social media channels and determine areas of improvement, expansion and refinement. Stay current on social media and interactive marketing trends and provide guidance to clients and agency staffers on how to incorporate them.

- Provide reporting and analysis of results, including strategic recommendations and tactical tips that are directly related to insights. Prepare detailed documents, including comprehensive strategic plans, audits, promotional plans and well-researched POVs (e.g. strategic recommendations and opinions).

- Deliver clear direction and inspiration to creative & technical teams in developing novel, sustainable and engaging concepts and implementation plans. Contribute to expanding the Brands overall approach to social media.

- Should constantly engage with local India leadership and global social media, marketing and PR agencies to ensure a transparent value/ call to action for the target customer.





- Collaborate with the Product team to manage product updates and newsletters, and to communicate new features a and product hacks to build customer engagement and enable users to leverage our platform better.

Requirements

- Hands-on experience developing insights from social listening. Detailed understanding of social analytics across channels. Ability to synthesize data from many sources into actionable insights.

- Highly informed and thoughtful perspectives on social platforms. Ability to adapt brand expression and campaign strategy to relevant social channel experiences and strategy.

- Able to rapidly produce top-quality communications in all media. Develops compelling presentation materials. Writes email worth reading. Communicates clearly and concisely. - Consistent and strong collaborator who elevates the work of cross-functional teams.

- Provides clear briefings with compelling thought-starters. Able to quickly assess whether creative is on strategy. Provides clear feedback. Helps shape creative expression in social channels.

- Strong awareness of emerging trends and behaviours in social channels. Able to link behaviours to root causes and interpret digital culture to find relevance for the business.

- Qualification: Any Graduate (Specialized in marketing communications are preferred)

- Experience: 3 - 7 years experience in relevant field

📌 Brand Communications Manager (Hyderabad)
🏢 2COMS Consulting
📍 Hyderabad