Company Description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production.

Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on setting that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role Overview

We’re looking for a creative and culturally aware Writer who can develop strong concepts and write engaging, platform-first content across digital formats. The ideal candidate understands internet culture, audience behavior, and storytelling for social media, with the ability to turn briefs into impactful scripts, campaigns, and branded content.

Key Responsibilities

Conceptualize and develop creative content ideas across fashion, beauty, lifestyle, fintech, and culture

Translate brand briefs into engaging, audience-first storytelling formats

Develop strong hooks, narratives, and platform-native concepts optimized for engagement

Adapt brand tone, messaging,



and writing style across multiple formats and audiences

Collaborate with strategy, production, and creative teams throughout the content development process

Write scripts for Instagram Reels, You Tube videos, branded films, digital ads, and creator-led content

Research social trends, pop culture, and emerging digital formats to create relevant content

Create pitch notes, moodboards, and creative references for campaigns and presentations

Write dialogue, voiceovers, captions, and on-screen copy for video content

Ensure scripts are concise, visually engaging, and aligned with production feasibility

Participate in creative reviews and contribute ideas during campaign development

Manage multiple projects while maintaining quality and fast turnaround timelines

Key Skills

Creative Writing &

- Storytelling

Scriptwriting for Short-form Content

Branded Content &

- Campaign Ideation

Social Media &

- Platform-first Thinking

Trend Research &

- Audience Understanding

Qualifications

3–6 years of experience in creative writing, branded content, advertising, or digital media

Strong understanding of social-first storytelling and short-form video formats

Excellent writing, conceptual thinking, and communication skills

Experience working with brands, agencies, creators, or production teams preferred

Portfolio/showreel featuring branded or digital content is mandatory

📌 Writer / Copywriter (Mumbai)
🏢 Dentsu Amp
📍 Mumbai