Role & responsibilities

- Plan, create, and manage engaging content for Instagram, YouTube, Facebook, LinkedIn, and other digital platforms.

- Develop ideas for Reels, Shorts, posts, stories, campaigns, and promotional content.

- Stay updated with social media trends, formats, memes, and content opportunities relevant to the brand.

- Create and maintain weekly and monthly content calendars.

- Write engaging captions, hooks, headlines, and social media copy.

- Coordinate with designers, video editors, faculty, students, and internal teams for content creation.

- Support and coordinate content shoots, events, student videos, and faculty videos.

- Manage publishing and scheduling of content across platforms.

- Monitor engagement, comments, messages, reach, views, and follower growth.

- Analyse social media performance and recommend improvements based on insights.

- Conduct competitor research and identify new content and campaign opportunities.

- Support digital marketing campaigns and maintain consistency in brand communication.

- Assist with YouTube content planning, titles, descriptions, thumbnails, and Shorts strategy.

Preferred candidate profile

- Strong understanding of Instagram, YouTube, Facebook, LinkedIn, Reels, and Shorts.





- Creative mindset with the ability to generate fresh and engaging content ideas.

- Good written and verbal communication skills.

- Solid understanding of trends, storytelling, hooks, captions, and audience engagement.

- Comfortable coordinating and participating in content and video shoots.

- Basic knowledge of Canva and video editing tools will be an added advantage.

- Familiarity with Meta Business Suite, YouTube Studio, and social media analytics preferred.

- Candidates with experience in education, media, digital agencies, or youth-focused brands will be preferred.

- Immediate or early joiners preferred.

- Candidates should be able to share a portfolio or examples of social media content/campaigns they have worked on.

Perks and benefits

- Opportunity to work with an established education brand.

- Hands-on exposure to social media, content creation, and digital campaigns.

- Opportunity to work across Instagram, YouTube, Facebook, and LinkedIn.

- Professional learning and career growth opportunities.

- Exposure to large-scale marketing and promotional campaigns.

- Collaborative and creative work environment.

- Opportunity to work closely with marketing, creative, and academic teams.

- Performance-based growth opportunities.

📌 Walk-in || Social Media & Digital Marketing Executive (Mumbai)
🏢 IIT Ians Pace Education
📍 Mumbai