- Lead end-to-end Salesforce Marketing Cloud implementations and enhancements.
- Design and develop personalized customer engagement and omnichannel marketing solutions.
- Architect and implement Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Contact Builder solutions.
- Lead technical design workshops and translate business requirements into scalable solutions.
- Design and manage Marketing Cloud data models, data extensions, and subscriber management processes.
- Develop complex SQL queries, AMPscript, SSJS (Server-Side JavaScript), and energetic content solutions.
- Implement API-based integrations between Salesforce Marketing Cloud and external systems.
- Ensure best practices around deliverability, security, scalability, and performance.
- Lead code reviews, solution governance, and deployment activities.
- Mentor and guide development teams and junior consultants.
- Support estimation, solution proposals, and presales activities.
- Collaborate with cross-functional teams including Salesforce CRM, Data Engineering, and Analytics teams.