Job Description

We're Hiring: Business Development Manager (BDM) – Degree Programs (EdTech)

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Company: Arbor Academy

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Location: Baner, Pune – On-site

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Experience: 3 - 5 yrs

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Education: Bachelor’s Degree

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Job Type: Full-Time

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Are you a target-driven sales leader with a passion for education? Join us in shaping careers by leading enrollments for our online/hybrid degree programs!

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Position Summary

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The Business Development Manager (BDM) – Degree Programs will drive student enrollments for online/hybrid degree programs by leading a team of sales counselors, managing the end-to-end admission funnel, and building partnerships to generate quality leads. This role requires strong consultative selling skills, target-driven execution, and the ability to guide prospective students through a high-consideration purchase decision (degree enrollment).

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Key Roles & Responsibilities

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1. Sales Strategy & Target Achievement

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- Own and drive monthly/quarterly enrollment targets for assigned degree programs
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- Develop and execute sales strategies to maximize conversion across the admission funnel (lead → counseling → enrollment)
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- Monitor and analyze sales performance data (conversion rates, drop-offs, cycle time) to identify improvement areas
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2. Team Leadership & Management

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- Lead, train, and mentor a team of sales counselors/telecallers to achieve individual and team targets
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- Conduct regular performance reviews, call audits, and coaching sessions to improve counseling quality
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- Set daily/weekly targets and monitor team productivity through CRM and dashboards
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3.



Lead Management & Counseling

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- Ensure timely follow-up and nurturing of leads generated through digital marketing, referrals, and walk-ins
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- Personally counsel high-value or escalated prospective students on program details, fee structure, and career outcomes
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- Address student/parent queries regarding curriculum, accreditation, placement support, and payment options
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4. Admission Process & Documentation

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- Oversee the end-to-end admission process — application, document verification, fee collection, and enrollment confirmation
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- Ensure compliance with university/regulatory guidelines during the admission process
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- Coordinate with academic and operations teams for smooth onboarding of enrolled students
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5. Cross-functional Collaboration

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- Work closely with the Marketing team to provide feedback on lead quality and campaign effectiveness
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- Coordinate with Academic/Program teams to stay updated on curriculum changes, new program launches, and USPs
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- Liaise with the Finance team for fee structuring, EMI options, and scholarship/discount approvals
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6. Reporting & MIS

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- Maintain accurate CRM records of leads, follow-ups, and conversions
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- Prepare regular sales reports and MIS for management review (funnel status, targets vs. achievement, revenue)
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- Forecast enrollment numbers and revenue projections for upcoming intakes
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7. Partnerships & Business Development

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- Identify and develop partnerships with colleges, coaching institutes, and corporations for bulk enrollments
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- Represent the organization at education fairs, webinars, and promotional events
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Key Skills & Requirements

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- Proven experience in EdTech/education sales, preferably in degree or higher-education programs
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- Solid consultative/solution-selling skills with high-ticket, high-consideration products
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- Team handling experience (managing counselors/telecallers)
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- Proficiency with CRM tools and MIS reporting
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- Excellent communication, negotiation, and interpersonal skills
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- Target-driven with a strong sense of ownership
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Experience & Qualification

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- Graduate/Postgraduate in any discipline (MBA preferred)
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- 4–7 years of sales experience, with at least 3–4 years in a team-handling role
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- Prior experience in EdTech, higher education, or degree program sales strongly preferred
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Ashwini – HR | Arbor Academy

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(phone hidden)

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[email protected]

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📌 Business Development Manager (Pune)
🏢 Arbor Academy
📍 Pune