Job Description

Creative Graphic Designer — D2C, Performance & Social Media n
n Company: 4Mation Skins (a 4Mation Biosciences Pvt. Ltd. brand)n
n Location: Kolkata, West Bengal — On-site n
n Employment Type: Full-time n
n Experience: 2–4 years n
n Joining: Immediate joiners preferred n

About 4Mation Skins: n

4Mation Skins is a Kolkata-based D2C skincare brand built on pharma-grade formulation and backed by 4Mation Biosciences Pvt. Ltd. We sell through our own website, Amazon, Myntra and quick-commerce, and we grow through performance marketing — which means creative is not a support function here. It is the product that gets seen. n

About the Role: n

We believe high-performing creative is never an accident. It doesn't start in Photoshop or Canva — it starts with understanding the Ideal Customer Profile. n

We are looking for a Creative Graphic Designer who instinctively asks: n

☆Who is this creative actually speaking to?n

☆What specific skin concern or objection are we solving here?n

☆What visual hook will stop the thumb in the first two seconds?n

☆Which angle will test best — Ingredient Education, Problem-Solution, or Social Proof?n

This is a full-stack brand design role. You will own everything the customer sees: the ads that acquire them, the social content that builds trust, and the website experience that converts them. n

Key Responsibilities: n

Performance Marketing Creatives: n

Design high-converting static ads, carousels and creative variations for Meta and Google campaigns n
n Build multiple angle variations and hooks for structured creative testing n
n Design landing page visual assets that carry the ad message through to conversion n

Social Media Creative Design: n

Design organic social content for Instagram, Facebook and YouTube — static posts, carousels,



story sets and Reel covers n
n Build and maintain a consistent visual language across the brand grid so paid and organic feel like one brand n
n Translate product launches, offers, ingredient stories and UGC into scroll-stopping social assets n
n Design festive, seasonal and campaign creatives in line with the monthly content calendar. n

Video & Motion: n

Edit short-form video ads, Reels and UGC-style creatives n
n Create motion graphics, kinetic typography and high-impact opening hooks n
n Repurpose long-form and UGC footage into multiple ad-ready cuts n

Website UI/UX: n

Design and improve landing pages, product detail pages and checkout flows for our D2C store n
n Create wireframes, user flows and high-fidelity mockups in Figma n
n Apply conversion-first thinking to layout — above-the-fold hierarchy, CTA placement, trust elements, mobile-first responsiveness n
n Maintain a reusable design system and component library so pages ship faster n
n Work with the development team to ensure designs are implemented pixel-accurately n

Marketplace & Quick-Commerce Assets: n

Produce listing images, A+ content and category banners for Amazon, Myntra and quick-commerce platforms n
n Adapt master creatives across formats, aspect ratios and platform guidelines. n

Creative Iteration & Performance: n

Work with the marketing team to review CTR, thumbstop rate, hold rate and creative fatigue n




n Rapidly iterate on winning angles and retire what stops working n
n Maintain an organised creative library with transparent naming and version control. n

Required Skills & Qualifications: n

Strong command of Adobe Photoshop, Adobe Illustrator and Figma n
n Video editing ability in Premiere Pro, After Effects or CapCut n
n Working knowledge of UI/UX fundamentals — visual hierarchy, responsive and mobile-first design, design systems, prototyping n
n A solid understanding of ICP, audience personas, hooks and consumer psychology: why some creatives convert and others get skipped n
n Ability to design for conversion, not just aesthetics, and to explain the reasoning behind a layout n
n Comfort using AI-assisted creative tools for faster visual exploration and storyboarding n
n Speed, ownership and comfort in a fast-moving environment with weekly shipping cycles. n

Preferred: n

Prior hands-on experience designing for D2C skincare, beauty, personal care or FMCG brands or agencies n
n Experience designing for Shopify or WooCommerce storefronts n
n Familiarity with Meta Ads Manager and reading creative-level performance data n
n Basic understanding of CRO principles and A/B testing. n

How to Apply: n

Send a direct message, or share your updated resume along with a portfolio link showcasing your best Meta ads, D2C statics, social media designs, website/UI work and video or Reel creatives. n

One extra ask: pick one creative you made that performed well, and tell us in two lines why it worked. That answer tells us more than the portfolio does. n
n Let's build visual storytelling that communicates, connects and converts. n

#Hiring #GraphicDesigner #UIUXDesigner #SocialMediaDesign #D2C #PerformanceMarketing #KolkataJobs

📌 Creative Performance Graphic Designer (Kolkata)
🏢 4mation Skins
📍 Kolkata